PET Food Processing - March 2018 - 16
bioavailable the nutrients are," says Rashell Cooper, marketing director, Redbarn Pet Products. "We don't release
a product that doesn't exceed both industry and internal
standards in these tests."
Williams explains that there are several ways to assess
palatability performance, from consumption measurements with a paired comparison (two-bowl) or monadic
(single-bowl) test to behavior measurements with a "nosein-bowl" type of test which measures the amount of time
a dog spends sniffing or chewing food compared to the
amount of time the food is available. The protocols for each
assessment provide different insights and data outputs.
Diana Pet Food engages a team of healthy, happy
and unstressed pets through their Panelis measure-
ment center. "We offer innovative methodologies to
provide manufacturers with unique insights into pet's
preferences and behaviors," Barbotin says. "We conduct in-home studies with pet owners whose perception of their pet's feeding enjoyment also complements
the diagnosis of a winning formula."
Approach has changed
As product offerings rapidly adapt to changing trends,
how brands market to pet owners has evolved as well.
"Over the past five years, we have completely transformed the way we market our brand," Eckert says.
"When I first joined Royal Canin, we were not talking
directly to the pet owner and instead focused solely on
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