PET Food Processing - June 2018 - 11

TRENDS

THE

OFFAL
TRUTH

Formulating biologically appropriate foods for nutrition and craveability.
By Donna Berry | petfoodprocessing@sosland.com

sharafmaksumov - stock.adobe.com

M

Many pets are considered cherished members of the family, and pet owners gravitate toward pet foods and treats
that they themselves find palatable from both a physical
perspective and ingredient label. The challenge is that ingredients identified as "by-product," "rendering" and "meat
meal" may not sound appealing to humans, but in many
instances, these are the ingredients cats and dogs require
for optimal health.
"Consumers today have a better understanding of the
link between diet and health and vitality for themselves
and for their pets," says Sharon Durham, marketing communications manager, Ziwi U.S.A., Overland Park, Kansas.
"Grain-free and natural are the norm in premium pet
foods, and the trend is now toward biologically appropriate,
limited-ingredient, whole-food diets."
The pet food industry is evolving and becoming more
sophisticated. This is apparent by the aisles dedicated to
product in mainstream supermarkets, as well as the volume
of stand-alone pet supply stores and online outlets. In the
past few years, more new and modern pet food forms can
be found in all these channels.
"Before the pet industry was commercialized, our fourlegged friends got table scraps, those leftovers from our

human food," says Sandra Grossmann, business development manager, Camlin Fine Sciences LLC, Urbandale,
Iowa. "Once pet food became a viable industry, which has
now been for more than two decades, we began feeding our
four-legged family members commercial pet food."
"There are frozen, freeze-dried, dehydrated and combination products," Grossman says. "What these innovations have in common is that they are nutritionally balanced and complete. And most contain by-products of
the meat industry."

Organ meats contain
valuable nutrients that
are easily absorbable
by dogs and cats.

Understanding by-product
As the saying goes, one man's trash is another man's treasure. This is something cheesemakers learned, as it was not
long ago that whey, the by-product of cheesemaking, was
a waste stream. Now, cheese is produced to make whey,
which is a premium protein used by body builders and
health enthusiasts.
Pet food processors have discovered that treasure may
be found among the various forms of by-products from
animal butchering. Fresh variety meats, also known as
offal, contribute valuable nutrition and flavors that cats
and dogs crave. The term offal refers to the internal or-

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Table of Contents for the Digital Edition of PET Food Processing - June 2018

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