PET Food Processing - June 2018 - 65


Films and bags used for
pet foods and treats are
designed for shelf appeal,
product protection and,
increasingly, sustainability.
By Lynn Petrak |


Film may be a physical barrier that preserves and protects products, but there doesn't seem to be as many
barriers to the use of film in pet food packaging these
days. Just as flexible packaging has changed consumer
goods in the grocery aisle and other retail stores, it's also
impacted the variety of products available in pet food
stores and in the crowded pet food aisles of supermarkets and other retail channels.
Dave Potter, vice president and general manager
for Plastic Packaging Technologies, LLC, Kansas City,
Kansas, says that he and his company have been involved in the pet food processing industry for several
years and have seen a growing competitive climate.
"The pet food industry is a very dynamic, highly competitive marketplace with more than 200 domestic producers, plus some off-shore producers. Significant margins have drawn a lot of interest, and we continue to see
significant consolidation of some of the major producers," he reports.
At the same time, there has been an evolution in
how pet owners view products they feed their animals,
with more humanization of items in the pet categories. "We've seen a lot of similarities between human
food and pet food, especially in treats and flavors,"
says Rudolf Schaich, market development manager for
Atlanta-based Printpack.
Potter shares that perspective. "People are willing to
spend money on their pets, as part of their family, and
so you're seeing a lot of attention to broader offerings
Intensifying competition in the industry is driving the demand
for premium solutions.
Plastic Packaging Technolgies | June 2018 | PET FOOD PROCESSING


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