PET Food Processing - June 2019 - 6

OFF THE LEASH

FEAR

FREE

A paradigm shift is gaining traction in the US pet care community. Fear Free Pets is a movement that began in 2016
thanks to the efforts of "America's Veterinarian" Marty
Becker, DVM. The mission of Fear Free Pets is to prevent and
alleviate fear, anxiety and stress in pets by inspiring and educating the people who care for them - veterinary professionals, the pet professional community and pet owners.
This transformative initiative is focused on education and
fostering understanding to reduce fear, anxiety and stress in
pets. This fear-free philosophy is reaching beyond veterinary
practices and being embraced by dog trainers, groomers,
animal shelters and even some vet schools. Pet food and treat
brands could be next.
Is a fear-free code of conduct in order? As most brands
work toward the greater good of the industry, a few have chosen to use fear to appeal to customers by cultivating a mistrust of specific ingredients, processing methods or even corporate intentions. While a vast majority of brands with a dog
in this race spend time and effort educating the consumer
on the purpose and value of ingredients, the benefits of the
various processing methods and the food safety standards the
company follows, it can be challenging for in depth information to be heard over the noise of headlines written for the
primary intention of capturing clicks.
Consumers are smart and getting smarter. Given access
to information, I'm confident the pet owner can understand
and appreciate the intricacies that differentiate pet food and
treat production processes. Relying on the low hanging fruit
of fear is not a long-term approach to winning customers'
confidence. Using what should be non-competitive issues
such as food safety to encourage fear while promoting products at the expense of the rest of the industry is not a sustainable strategy because any negative
headline is a black eye for the industry
as a whole.
Changing perceptions and understanding of the industry through relationships, integrity and accessible
information is the type of competitive
advantage that bolsters brands as well
as industries and survives the test of time. While Fear Free
Pets focuses on "taking the pet out of petrified," let's take the
fear out of pet food.
Jennifer Semple | Editor, jsemple@sosland.com

6

PET FOOD PROCESSING | June 2019 | www.petfoodprocessing.net

EDITORIAL
Editor
Digital Associate Editor
Contributing Editors

Jennifer Semple
Jordan Tyler
Nico Roesler
Donna Berry
Lynn Petrak
Chris Crawford
Jennifer Barnett Fox
Keith Loria
Richard Rowlands

PUBLISHING STAFF
Publisher
Publisher MEAT+POULTRY
Publisher Baking & Snack
Publisher World Grain
Publisher Food Business News and
Milling & Baking News
Publisher Bake/InStore
Associate Publisher
Associate Publisher
Associate Publisher
Sales Manager World Grain
Sales Associate
Director of Audience Development
Audience Development Analyst
Audience Database Specialist
Audience Development Coordinator
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Design Services Assistant Manager
Production Specialist
Senior Design Consultant
Graphic Designer
Promotions Manager
Promotions Media Designer
Sales Coordinator

Steve Berne
Dave Crost
Paul Lattan
Dan Flavin
Mike Gude
Troy Ashby
David DePaul
Matt O'Shea
Bruce Webster
Adam Ungashick
James Boddicker
Michael Barbee
Dustin Pickman
Lindsey Sheridan
Amy Moser
Jon Hall
Carrie Fluegge
Nora Wages
Brittany Crisp
Sadowna Conarroe
Ryan Alcantara
Marj Potts
Becky White
Brian Peterman
Jim White
Abby Chronister
Whitney Hartman

CORPORATE
Chairman and CEO
President
Chief Financial and
Administrative Officer
Chief Operating Officer
and Executive Editor

Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland

Corporate Headquarters
4801 Main St., Suite 650, Kansas City, MO 64112
Phone: (816) 756-1000; Fax: (816) 756-0494
E-mail: PetFoodProcessing@sosland.com
Internet: www.petfoodprocessing.net


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PET Food Processing - June 2019

Table of Contents for the Digital Edition of PET Food Processing - June 2019

PET Food Processing - June 2019
CONTENTS
OFF THE LEASH - FEAR FREE
TRENDS - IN THE HOUSE
PLANT PROFILE - THE MEAT OF THE METRICS
FOOD SAFETY - VERIFIED ACCOUNTABILITY
INGREDIENTS - DEFINING CHELATION AND ENCAPSULATION
FORMULATION - FULL DISCLOSURE
EQUIPMENT - EXTRUSION INNOVATION
ON THE MOVE
OPERATIONS - CONTROL ISSUES
PACKAGING - MEDLEY OF MEALS
BEST IN SHOW
PATENTS TO PONDER
EVENTS
SIT, STAY, READ
AD INDEX
PET Food Processing - June 2019 - PET Food Processing - June 2019
PET Food Processing - June 2019 - PET Food Processing - June 2019
PET Food Processing - June 2019 - 2
PET Food Processing - June 2019 - 3
PET Food Processing - June 2019 - 4
PET Food Processing - June 2019 - CONTENTS
PET Food Processing - June 2019 - OFF THE LEASH - FEAR FREE
PET Food Processing - June 2019 - 7
PET Food Processing - June 2019 - 8
PET Food Processing - June 2019 - TRENDS - IN THE HOUSE
PET Food Processing - June 2019 - 10
PET Food Processing - June 2019 - 11
PET Food Processing - June 2019 - 12
PET Food Processing - June 2019 - 13
PET Food Processing - June 2019 - PLANT PROFILE - THE MEAT OF THE METRICS
PET Food Processing - June 2019 - 15
PET Food Processing - June 2019 - 16
PET Food Processing - June 2019 - 17
PET Food Processing - June 2019 - 18
PET Food Processing - June 2019 - 19
PET Food Processing - June 2019 - 20
PET Food Processing - June 2019 - 21
PET Food Processing - June 2019 - 22
PET Food Processing - June 2019 - 23
PET Food Processing - June 2019 - 24
PET Food Processing - June 2019 - FOOD SAFETY - VERIFIED ACCOUNTABILITY
PET Food Processing - June 2019 - 26
PET Food Processing - June 2019 - 27
PET Food Processing - June 2019 - 28
PET Food Processing - June 2019 - INGREDIENTS - DEFINING CHELATION AND ENCAPSULATION
PET Food Processing - June 2019 - 30
PET Food Processing - June 2019 - 31
PET Food Processing - June 2019 - 32
PET Food Processing - June 2019 - 33
PET Food Processing - June 2019 - 34
PET Food Processing - June 2019 - FORMULATION - FULL DISCLOSURE
PET Food Processing - June 2019 - 36
PET Food Processing - June 2019 - 37
PET Food Processing - June 2019 - 38
PET Food Processing - June 2019 - 39
PET Food Processing - June 2019 - 40
PET Food Processing - June 2019 - EQUIPMENT - EXTRUSION INNOVATION
PET Food Processing - June 2019 - 42
PET Food Processing - June 2019 - 43
PET Food Processing - June 2019 - 44
PET Food Processing - June 2019 - 45
PET Food Processing - June 2019 - 46
PET Food Processing - June 2019 - 47
PET Food Processing - June 2019 - 48
PET Food Processing - June 2019 - ON THE MOVE
PET Food Processing - June 2019 - 50
PET Food Processing - June 2019 - 51
PET Food Processing - June 2019 - 52
PET Food Processing - June 2019 - 53
PET Food Processing - June 2019 - 54
PET Food Processing - June 2019 - OPERATIONS - CONTROL ISSUES
PET Food Processing - June 2019 - 56
PET Food Processing - June 2019 - 57
PET Food Processing - June 2019 - 58
PET Food Processing - June 2019 - 59
PET Food Processing - June 2019 - 60
PET Food Processing - June 2019 - PACKAGING - MEDLEY OF MEALS
PET Food Processing - June 2019 - 62
PET Food Processing - June 2019 - 63
PET Food Processing - June 2019 - 64
PET Food Processing - June 2019 - 65
PET Food Processing - June 2019 - 66
PET Food Processing - June 2019 - 67
PET Food Processing - June 2019 - BEST IN SHOW
PET Food Processing - June 2019 - 69
PET Food Processing - June 2019 - PATENTS TO PONDER
PET Food Processing - June 2019 - 71
PET Food Processing - June 2019 - EVENTS
PET Food Processing - June 2019 - SIT, STAY, READ
PET Food Processing - June 2019 - AD INDEX
PET Food Processing - June 2019 - 75
PET Food Processing - June 2019 - 76
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com