PET Food Processing - June 2019 - 61

PACKAGING

MEDLEY
of meals
Variety and convenience are
driving popularity for multipacks.

By Lynn Petrak | petfoodprocessing@sosland.com

A

A growing segment of pet owners are interested in making
mealtime more of a culinary experience for pets by
introducing new options or supplementing a standard
fare with meal enhancers or treats. What perhaps started
out as an occasional special meal may now be a daily
occurrence, spurring a growing market for multipacks
of pet foods and treats.
Mindy Barry, marketing director for Mars Petcare,
part of Mars, Inc., McLean, Virginia, underscores the
effects of changing purchase dynamics. "The growth
of multipacks is a combination of both a thriving market and consumer expectations. It's simple. People like
options and those human food trends are consistently
trickling over into the pet industry," she remarks.
The same-old, same-old just won't do for today's pets
in the era of humanization and personalization. "As pet
parents have focused on the pet as a member of the
family, the appreciation of having a quality, nutritious
meal and a variety of meals has taken hold. As you
and I, as individuals, prefer to have a variety of food
choices, that same approach is being taken by the
families of pets," says Tom Egan, vice president of industry services for Reston, Virginia-based Packaging
Machinery Manufacturers Institute (PMMI).
That assessment is shared by Barbara Liss, vice president of marketing for Merrick Pet Care, with offices in
Amarillo, Texas and Evanston, Illinois. "It's definitely
similar to what you see in our own lives. Whether it's a
variety pack of chips or lunch or something else, we all
seek variety. Pet parents want to humanize their pets
more and we're seeing growing trends in this area," she
reports. Pets hold a very prominent seat at the table. In
a survey released in April, Merrick found that nearly

seven out of 10 dog parents agreed that their dog is The humanization
the favorite member of their household and 92% agree of pets is a driving
that the dog is part of their family.
factor for multipacks
as consumers seek
to provide the same
Variety show
Broadening a pet's menu options is often referred to as variety for their pets
rotational feeding. Brands are supporting this nutrition- that they seek in
al approach by offering more multipacks or packages their own diets.
containing a variety of recipes. Product combinations The J.M. Smucker Company
are especially notable in the cat food category, as felines
live up to their finicky persona. By nature, cats like to try
new foods.
"Cats in general have a passion for new," says Joe
Toscano, vice president and director of trade and industry

www.petfoodprocessing.net | June 2019 | PET FOOD PROCESSING

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PET Food Processing - June 2019

Table of Contents for the Digital Edition of PET Food Processing - June 2019

PET Food Processing - June 2019
CONTENTS
OFF THE LEASH - FEAR FREE
TRENDS - IN THE HOUSE
PLANT PROFILE - THE MEAT OF THE METRICS
FOOD SAFETY - VERIFIED ACCOUNTABILITY
INGREDIENTS - DEFINING CHELATION AND ENCAPSULATION
FORMULATION - FULL DISCLOSURE
EQUIPMENT - EXTRUSION INNOVATION
ON THE MOVE
OPERATIONS - CONTROL ISSUES
PACKAGING - MEDLEY OF MEALS
BEST IN SHOW
PATENTS TO PONDER
EVENTS
SIT, STAY, READ
AD INDEX
PET Food Processing - June 2019 - PET Food Processing - June 2019
PET Food Processing - June 2019 - PET Food Processing - June 2019
PET Food Processing - June 2019 - 2
PET Food Processing - June 2019 - 3
PET Food Processing - June 2019 - 4
PET Food Processing - June 2019 - CONTENTS
PET Food Processing - June 2019 - OFF THE LEASH - FEAR FREE
PET Food Processing - June 2019 - 7
PET Food Processing - June 2019 - 8
PET Food Processing - June 2019 - TRENDS - IN THE HOUSE
PET Food Processing - June 2019 - 10
PET Food Processing - June 2019 - 11
PET Food Processing - June 2019 - 12
PET Food Processing - June 2019 - 13
PET Food Processing - June 2019 - PLANT PROFILE - THE MEAT OF THE METRICS
PET Food Processing - June 2019 - 15
PET Food Processing - June 2019 - 16
PET Food Processing - June 2019 - 17
PET Food Processing - June 2019 - 18
PET Food Processing - June 2019 - 19
PET Food Processing - June 2019 - 20
PET Food Processing - June 2019 - 21
PET Food Processing - June 2019 - 22
PET Food Processing - June 2019 - 23
PET Food Processing - June 2019 - 24
PET Food Processing - June 2019 - FOOD SAFETY - VERIFIED ACCOUNTABILITY
PET Food Processing - June 2019 - 26
PET Food Processing - June 2019 - 27
PET Food Processing - June 2019 - 28
PET Food Processing - June 2019 - INGREDIENTS - DEFINING CHELATION AND ENCAPSULATION
PET Food Processing - June 2019 - 30
PET Food Processing - June 2019 - 31
PET Food Processing - June 2019 - 32
PET Food Processing - June 2019 - 33
PET Food Processing - June 2019 - 34
PET Food Processing - June 2019 - FORMULATION - FULL DISCLOSURE
PET Food Processing - June 2019 - 36
PET Food Processing - June 2019 - 37
PET Food Processing - June 2019 - 38
PET Food Processing - June 2019 - 39
PET Food Processing - June 2019 - 40
PET Food Processing - June 2019 - EQUIPMENT - EXTRUSION INNOVATION
PET Food Processing - June 2019 - 42
PET Food Processing - June 2019 - 43
PET Food Processing - June 2019 - 44
PET Food Processing - June 2019 - 45
PET Food Processing - June 2019 - 46
PET Food Processing - June 2019 - 47
PET Food Processing - June 2019 - 48
PET Food Processing - June 2019 - ON THE MOVE
PET Food Processing - June 2019 - 50
PET Food Processing - June 2019 - 51
PET Food Processing - June 2019 - 52
PET Food Processing - June 2019 - 53
PET Food Processing - June 2019 - 54
PET Food Processing - June 2019 - OPERATIONS - CONTROL ISSUES
PET Food Processing - June 2019 - 56
PET Food Processing - June 2019 - 57
PET Food Processing - June 2019 - 58
PET Food Processing - June 2019 - 59
PET Food Processing - June 2019 - 60
PET Food Processing - June 2019 - PACKAGING - MEDLEY OF MEALS
PET Food Processing - June 2019 - 62
PET Food Processing - June 2019 - 63
PET Food Processing - June 2019 - 64
PET Food Processing - June 2019 - 65
PET Food Processing - June 2019 - 66
PET Food Processing - June 2019 - 67
PET Food Processing - June 2019 - BEST IN SHOW
PET Food Processing - June 2019 - 69
PET Food Processing - June 2019 - PATENTS TO PONDER
PET Food Processing - June 2019 - 71
PET Food Processing - June 2019 - EVENTS
PET Food Processing - June 2019 - SIT, STAY, READ
PET Food Processing - June 2019 - AD INDEX
PET Food Processing - June 2019 - 75
PET Food Processing - June 2019 - 76
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