PET Food Processing - September 2019 - 35

INGREDIENTS

BOOSTING

the
appeal

Fruit, vegetable and protein particulates and inclusions
make pet food and treats more appealing than ever.
By Jennifer Barnett Fox | petfoodprocessing@sosland.com

S

Seeking out enhanced nutrition in pet food and treats
continues to be a trusted path for a growing number
of pet owners who wish to improve their pet's health.
Producers of pet food and treats are capitalizing on the
ongoing appeal of high-nutrient inclusions and so-called
superfoods. This includes a desire for pet food products
that support health and wellness, according to Lynn
Dornblaser, director, innovation and insight for Mintel,
Chicago, Illinois. She reports pet owners are closely
reading labels, looking for simple ingredients, fortified
nutrition and information on sourcing.
Nutritious fortifications often come in the form of particulate and inclusion technologies that originate from human food manufacturing. The inclusions and particulates
used in pet food and treats offer producers a way to create new products and line extensions, deliver a consistent
burst of color (flavored or unflavored) and provide visual
appeal for the pet owner who wants to treat their animal.
The sensory appeal of inclusions and/or particulates in a
product can provide variety for the consumer purchasing
the product and enrich special times with pets, according

to Grace Mackie, product development scientist, Balchem Inclusions that offer
minimal impact on
Corp., New Hampton, New York.
moisture content or
product formulation
Replicating look and smell
Sensory interest is something that appeals to both hu- allow processors to
mans and their pets. While humans rely on the eyes to create new seasonal
interpret their surroundings, dogs trust their extraordi- or specialty treats
nary sense of smell. Dogs have two air passages, one for with speed and ease.
breathing (respiratory) and one for smelling (olfactory). PetShure from Balchem
Their continually wet noses help trap scent particles
and each nostril can capture a different smell, according
to scienceabc.com.
The discerning qualities of dogs could be why there
seems to be greater emphasis on particulates in dog
food, according to Gerardo Perez, vice president of
R&D, Freshpet, Secaucus, New Jersey. "We are always
experimenting with new foods," Perez says. "But at the
end of the day, it doesn't matter how great we think these
ingredients are, we have to ask the experts. We have to
ask the cats and dogs and they will tell us. I have seen
many people produce a formula and take it to the dogs

www.petfoodprocessing.net | September 2019 | PET FOOD PROCESSING

035_PFP_Sep19_Inclusions_FIXED-JT.indd 35

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9/4/2019 11:14:52 AM


http://www.scienceabc.com http://www.petfoodprocessing.net

PET Food Processing - September 2019

Table of Contents for the Digital Edition of PET Food Processing - September 2019

PET Food Processing - September 2019
CONTENTS
OFF THE LEASH - JOINT EFFORT
TRENDS - COMPLIANCE retooling
PLANT PROFILE - FREEZING IN TEXAS
FOOD SAFETY - Navigating FSMA inspections
REGULATORY - it's time
FEATURE EVENT - COLD KIBBLE
INGREDIENTS - BOOSTING the appeal
FORMULATION - THE PULSE ON PULSES
UNDERSTANDING DILATED CARDIOMYOPATHY
EQUIPMENT - CUTTING them down to size
EQUIPMENT - NO STRINGS ATTACHED
OPERATIONS - improved EFFICIENCIES
PACKAGING - ADEPT AT ADAPTING
BEST IN SHOW
PATENTS TO PONDER
EVENTS
SIT, STAY, READ
AD INDEX
PET Food Processing - September 2019 - PET Food Processing - September 2019
PET Food Processing - September 2019 - PET Food Processing - September 2019
PET Food Processing - September 2019 - 2
PET Food Processing - September 2019 - 3
PET Food Processing - September 2019 - 4
PET Food Processing - September 2019 - CONTENTS
PET Food Processing - September 2019 - OFF THE LEASH - JOINT EFFORT
PET Food Processing - September 2019 - 7
PET Food Processing - September 2019 - 8
PET Food Processing - September 2019 - TRENDS - COMPLIANCE retooling
PET Food Processing - September 2019 - 10
PET Food Processing - September 2019 - 11
PET Food Processing - September 2019 - 12
PET Food Processing - September 2019 - 13
PET Food Processing - September 2019 - PLANT PROFILE - FREEZING IN TEXAS
PET Food Processing - September 2019 - 15
PET Food Processing - September 2019 - 16
PET Food Processing - September 2019 - 17
PET Food Processing - September 2019 - 18
PET Food Processing - September 2019 - 19
PET Food Processing - September 2019 - 20
PET Food Processing - September 2019 - 21
PET Food Processing - September 2019 - 22
PET Food Processing - September 2019 - FOOD SAFETY - Navigating FSMA inspections
PET Food Processing - September 2019 - 24
PET Food Processing - September 2019 - 25
PET Food Processing - September 2019 - 26
PET Food Processing - September 2019 - 27
PET Food Processing - September 2019 - 28
PET Food Processing - September 2019 - REGULATORY - it's time
PET Food Processing - September 2019 - 30
PET Food Processing - September 2019 - 31
PET Food Processing - September 2019 - FEATURE EVENT - COLD KIBBLE
PET Food Processing - September 2019 - 33
PET Food Processing - September 2019 - INGREDIENTS - BOOSTING the appeal
PET Food Processing - September 2019 - 35
PET Food Processing - September 2019 - 36
PET Food Processing - September 2019 - 37
PET Food Processing - September 2019 - 38
PET Food Processing - September 2019 - 39
PET Food Processing - September 2019 - 40
PET Food Processing - September 2019 - FORMULATION - THE PULSE ON PULSES
PET Food Processing - September 2019 - 42
PET Food Processing - September 2019 - 43
PET Food Processing - September 2019 - UNDERSTANDING DILATED CARDIOMYOPATHY
PET Food Processing - September 2019 - 45
PET Food Processing - September 2019 - 46
PET Food Processing - September 2019 - EQUIPMENT - CUTTING them down to size
PET Food Processing - September 2019 - 48
PET Food Processing - September 2019 - 49
PET Food Processing - September 2019 - 50
PET Food Processing - September 2019 - 51
PET Food Processing - September 2019 - 52
PET Food Processing - September 2019 - EQUIPMENT - NO STRINGS ATTACHED
PET Food Processing - September 2019 - 54
PET Food Processing - September 2019 - 55
PET Food Processing - September 2019 - 56
PET Food Processing - September 2019 - OPERATIONS - improved EFFICIENCIES
PET Food Processing - September 2019 - 58
PET Food Processing - September 2019 - 59
PET Food Processing - September 2019 - 60
PET Food Processing - September 2019 - PACKAGING - ADEPT AT ADAPTING
PET Food Processing - September 2019 - 62
PET Food Processing - September 2019 - 63
PET Food Processing - September 2019 - 64
PET Food Processing - September 2019 - 65
PET Food Processing - September 2019 - 66
PET Food Processing - September 2019 - 67
PET Food Processing - September 2019 - BEST IN SHOW
PET Food Processing - September 2019 - 69
PET Food Processing - September 2019 - 70
PET Food Processing - September 2019 - PATENTS TO PONDER
PET Food Processing - September 2019 - EVENTS
PET Food Processing - September 2019 - SIT, STAY, READ
PET Food Processing - September 2019 - AD INDEX
PET Food Processing - September 2019 - 75
PET Food Processing - September 2019 - 76
http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com