PET Food Processing - October 2019 - 57

CERTIFICATIONS

LIVING UP TO THE

LABEL

Pet food processors can back up their product claims by seeking certifications.
By Jordan Tyler | jtyler@sosland.com

T

Today's pet food and treat industry is constantly impacted by changing consumer perceptions, from sustainability to ingredient and processing transparency.
Certification is one way processors and pet food marketers can communicate to pet owners about the integrity
of their products and brands.
There are a multitude of certifications and thirdparty auditors in the pet food and treat market, including those who focus on sourcing sustainable seafood,
verifying organic supply chains and measuring animal
welfare practices. Here are a few that processors can utilize to enhance their brand claims.

Sustainable seafood
Sustainability is a hot-button issue around the world,
going hand-in-hand with traceability, ingredient transparency, ethical sourcing practices and animal welfare.
The pet food industry has begun to invest heavily in sustainability, answering consumer concerns with pledges
to reduce packaging waste, source seafood more responsibly, minimize operational waste and emissions, and
even adopt innovative ingredients to take the pressure
off mainstream protein sources.

Manufacturers and suppliers can address sustainability concerns and cater to environmentally conscious consumers by certifying their ingredients and
supply chains against strict social, environmental, and
ethical standards.
The Marine Stewardship Council (MSC) may be the
most widely used resource for sourcing sustainable
seafood in the pet food and treat industry. MSC works
globally with fisheries as well as companies using wildcaught seafoods in their products to ensure they meet
standards for lowest possible bycatch, carbon footprint
and freshwater footprint. Pet food processors can choose
to source from MSC-certified fisheries and suppliers to ensure their seafood ingredients have met these
stringent standards.
MSC offers a Chain of Custody Group Certification,
which evaluates the supply for traceability, ingredient
integrity along the supply chain, and continuous management of sustainable sourcing practices to uphold the
certification. As an example, three of Nestlé Purina's
regional Beyond pet foods became the company's first
to earn the Chain of Custody Group Certification in
May 2019.

Petcurean uses Wild
Alaska Pollock and krill
in its GATHER Wild
Ocean and Free Acres
dog food formulas,
both of which are
MSC-certified because
they are typically found
in large schools, making them abundant
and efficient to catch.
Petcurean

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PET Food Processing - October 2019

Table of Contents for the Digital Edition of PET Food Processing - October 2019

Pet Food Processing - October 2019
Contents
Off the Leash - The intersection of industries
Industry Survey - Good problems
Statistics - By the numbers
Processor Profiles
Associations
Certifications - Living up to the label
Accelerators - On the fast track
Consultants - Tour guides
US Census - Just in
Ad index
PET Food Processing - October 2019 - Pet Food Processing - October 2019
PET Food Processing - October 2019 - Pet Food Processing - October 2019
PET Food Processing - October 2019 - 2
PET Food Processing - October 2019 - 3
PET Food Processing - October 2019 - 4
PET Food Processing - October 2019 - Contents
PET Food Processing - October 2019 - Off the Leash - The intersection of industries
PET Food Processing - October 2019 - 7
PET Food Processing - October 2019 - 8
PET Food Processing - October 2019 - Industry Survey - Good problems
PET Food Processing - October 2019 - 10
PET Food Processing - October 2019 - 11
PET Food Processing - October 2019 - 12
PET Food Processing - October 2019 - 13
PET Food Processing - October 2019 - 14
PET Food Processing - October 2019 - 15
PET Food Processing - October 2019 - 16
PET Food Processing - October 2019 - 17
PET Food Processing - October 2019 - 18
PET Food Processing - October 2019 - Statistics - By the numbers
PET Food Processing - October 2019 - 20
PET Food Processing - October 2019 - 21
PET Food Processing - October 2019 - 22
PET Food Processing - October 2019 - 23
PET Food Processing - October 2019 - 24
PET Food Processing - October 2019 - 25
PET Food Processing - October 2019 - 26
PET Food Processing - October 2019 - 27
PET Food Processing - October 2019 - 28
PET Food Processing - October 2019 - Processor Profiles
PET Food Processing - October 2019 - 30
PET Food Processing - October 2019 - 31
PET Food Processing - October 2019 - 32
PET Food Processing - October 2019 - 33
PET Food Processing - October 2019 - 34
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PET Food Processing - October 2019 - 41
PET Food Processing - October 2019 - 42
PET Food Processing - October 2019 - 43
PET Food Processing - October 2019 - 44
PET Food Processing - October 2019 - Associations
PET Food Processing - October 2019 - 46
PET Food Processing - October 2019 - 47
PET Food Processing - October 2019 - 48
PET Food Processing - October 2019 - 49
PET Food Processing - October 2019 - 50
PET Food Processing - October 2019 - 51
PET Food Processing - October 2019 - 52
PET Food Processing - October 2019 - 53
PET Food Processing - October 2019 - 54
PET Food Processing - October 2019 - 55
PET Food Processing - October 2019 - 56
PET Food Processing - October 2019 - Certifications - Living up to the label
PET Food Processing - October 2019 - 58
PET Food Processing - October 2019 - 59
PET Food Processing - October 2019 - 60
PET Food Processing - October 2019 - 61
PET Food Processing - October 2019 - 62
PET Food Processing - October 2019 - Accelerators - On the fast track
PET Food Processing - October 2019 - 64
PET Food Processing - October 2019 - 65
PET Food Processing - October 2019 - 66
PET Food Processing - October 2019 - Consultants - Tour guides
PET Food Processing - October 2019 - 68
PET Food Processing - October 2019 - 69
PET Food Processing - October 2019 - 70
PET Food Processing - October 2019 - US Census - Just in
PET Food Processing - October 2019 - 72
PET Food Processing - October 2019 - 73
PET Food Processing - October 2019 - Ad index
PET Food Processing - October 2019 - 75
PET Food Processing - October 2019 - 76
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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