PET Food Processing - June 2020 - 11

meat treats, chews and dental treats. That line continues
to expand, too, with new items like SuperMedley recipes
made with added vitamins, minerals and taurine, and
broths for cats.
The Pioneer Woman brand, started by cookbook author and star Ree Drummond, has also expanded to include pet items. St. Louis-based Nestlé Purina PetCare
teamed up with The Pioneer Woman to offer dog treats
and chews, including culinary-inspired varieties like
bacon, apple and maple "waffles," and beef and brisket
BBQ-style treats.
Beyond retail products, some restaurants popular with
humans are going beyond doggie bags for leftovers and
offering real packaged products for dogs. Many Shake
Shack stores, for example, offer a "Shackburger" dog biscuit with all-natural ingredients made by Bocce Bakery.
Sweetgreen is another restaurant chain that has offered pet treats under its name. The treats were made by
Wild One Treats, Brooklyn, N.Y.
"Wild One and Sweetgreen share the same values
when it comes to food sourcing and transparency in our

supply chain," said Minali Chatani, cofounder and head of brand, Wild One.
"The apples and sweet potatoes featured
in the limited edition Sweetgreen treats
were ethically sourced from farmers we
know and trust."
Chatani said Wild One remains open
to additional partnerships with humancentric brands.
"As for treat collaborations - they're
a ton of fun so I hope there are more to
come!" she said.
According to Simon, there may be additions to Omaha Steaks' pet offerings as
that category continues to grow.
"While we remain focused on our current dog treat
offerings, we are always looking toward the future," he
concluded. "We believe there is an opportunity to get
our dog treats into more consumers' hands by looking at
other markets, and we are always excited to explore new
opportunities and ideas as they emerge."
PFP

Omaha Steaks saw an
opportunity to serve more
customers in the same
household by adding
premium dog treats to
their product mix.
Omaha Steaks

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PFP_Jun20.indb 11

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5/15/2020 3:05:11 PM


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PET Food Processing - June 2020

Table of Contents for the Digital Edition of PET Food Processing - June 2020

PET Food Processing - June 2020 - 1
PET Food Processing - June 2020 - 1
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http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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