PET Food Processing - June 2020 - 15

shared that companies who have leaders willing to take
action tend to fare better when faced with a challenge.
He added that the key to managing a crisis is strong and
level-headed leadership.

"A good leader
should develop a
great dashboard and
a bias to action."
John Kuenzi, NQV8
"A good leader should develop a great dashboard and
a bias to action, pivoting when necessary but always
open to new methods, technologies and approaches in
light of new market conditions," Kuenzi said.
He added leaders must survey the environment and
make decisions with the information that is currently
available to them.

Hamilton said he believes Red Collar's decision to
act quickly concerning the COVID-19 pandemic has
worked in the company's favor.
"We did our best to get ahead of it and that made a
huge difference," Hamilton said. "The second Saturday
of March, our chief operating officer and I decided to assemble the crisis management team and call it a crisis."
For a company the size of Red Collar with six manufacturing facilities across the United States, following
crisis management protocols costs the company both
time and resources, but it puts the company in a better
position to manage a crisis versus playing catch up.
"It seems simple, but by declaring we were actually in
a crisis in early March, this marshaled together all the
resources, the policies and procedures associated with
our crisis protocol and brought them to bear on the
issue," Hamilton said.

6. Willing to pivot

Being flexible to pivot directions based on new information or market fluctuations has never been more

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www.petfoodprocessing.net | June 2020 | PET FOOD PROCESSING 15

PFP_Jun20.indb 15

5/15/2020 3:05:14 PM


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PET Food Processing - June 2020

Table of Contents for the Digital Edition of PET Food Processing - June 2020

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PET Food Processing - June 2020 - 1
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http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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