PET Food Processing - June 2020 - 51

RESEARCH

measured

IMPACT
Pet food manufacturers are boosting the economy from farm to bowl.
By Robert Cooper, executive director, IFEEDER | rcooper@afia.org

F

From traditional kibble to raw food and treats,
Americans have many affordable options when it comes
to feeding their pets. There's no doubt that people love
to spoil their dogs and cats with delicious meals and
snacks, yet there has never been a study to examine the
immense purchasing power of the pet food industry and
how it supports the agricultural economy - until now.
A few years ago, the animal food industry's public
charity, the Institute for Feed Education and Research
(IFEEDER), conducted a study that looked at what ingredients are used in feed for the country's top nine livestock, poultry and aquaculture species. The comprehensive study was the first time the feed industry had a solid
grasp on the sheer amount of farm-grown crops, ingredients and food coproducts that are used to manufacture
over 236 million tons of high-quality, nutritious feed for
animals annually.
But the study did more than provide quantifiable data
for the industry to use in conversations with policymakers and stakeholders. It sparked further questions about
how much pets, specifically dogs and cats, consume
annually in the United States and what ingredients are

used most frequently in pet food and treats. Given that
pet food manufacturers must purchase these ingredients
from farmers, ranchers, ingredient manufacturers and
other processors, questions also arose on how much the
pet food industry is stimulating rural economies.
With these questions in mind, IFEEDER partnered
with allied associations the Pet Food Institute (PFI) and
the North American Renderers Association (NARA) to
develop a study that would examine the economic impact pet food manufacturers have on the United States
farm economy and the composition of pet food. It
also took into account the ways in which the pet food
industry strives to be more sustainable through the
use of nutritious byproducts. Together, the associations hired Decision Innovation Solutions (DIS), an
economic research and analysis firm out of Iowa, to develop a flexible study that would meet the needs of the three
organizations' memberships.

Study methodology

Before launching into this research project, the partner organizations took time to recognize how the pet

©Visharo - stock.adobe.com

Pet food manufacturers generate economic value throughout the supply chain

$4.1B in materials,
services, equipment
& labor sold to farm
suppliers

$5.3B in materials
& services sold to
farmers

$6.9B in farm products
sold to pet food
manufacturers

9.8M tons of dog &
cat food produced
by pet food
manufacturers

$30.3B in dog &
cat food sold to
consumers

www.petfoodprocessing.net | June 2020 | PET FOOD PROCESSING

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PET Food Processing - June 2020

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http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
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http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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