PET Food Processing - October 2020 - 9

INDUSTRY OVERVIEW

A BRIGHT
LIGHT
Pet food and treat sales persevere to deliver growth
in a decidedly hazy economic environment.
By Jennifer Semple | jsemple@sosland.com

image: ©chalabala - stock.adobe.com

In uncertain times, pet food and treat sales are providing some certainty. Looking at the first seven
months of 2020, Nielsen reports pet food sales are
up 4.3% compared to the same period in 2019. This
industry has been a growth market for more than 10
years now. An exclusive survey conducted by Pet Food
Processing in March and May further indicated the
resilience of this category with 73% of pet food and
treat processors who responded reporting COVID-19
had not adversely impacted their sales.
While time will tell what lasting impact the pandemic
will have through the remainder of 2020 and beyond, it's
clear e-commerce has emerged as a winner in an era of
lockdowns and social distancing. Market research firm
Packaged Facts projects online sales to account for 27%
of all pet product sales in the United States by the end of
2020, and 35% by the end of 2024.
E-commerce sales had grown at an impressive 30%
from 2018 to 2019, according to market research provider Euromonitor International.
Online retailer Chewy's Chief Executive Officer
Sumit Singh shared in the company's conference

call on Sept. 10 that growth curves the company expected to play out over years have been compressed
into quarters and even months. The company's second quarter revenue for fiscal 2020 was up 47% from
a year ago. Chewy reported adding 4.6 million new
customers in the quarter.
E-commerce performance analytics platform
Profitero reports pet food sales for online retailer
Amazon.com are up 45% between January and June
compared to the same time frame in 2019. During the
first six months of 2020, $1.1 billion of pet food and
treats were sold on Amazon, up from $878 million
from July to December of 2019. The top performing
pet food categories in terms of growth for Amazon
so far in 2020 include wet dog food and wet cat food,
each with an increased growth of more than 60%. Cat
treat sales climbed to the top with 105% growth during the first half of 2020 for the online retailer.
A look at 2019 full year results reveals a picture
of the US pet food and treat market, individual segment performance and the brands that dominate.
According to Euromonitor International, global pet

US PET FOOD and
TREAT sales up

4.3% in 2020
Source: Nielsen AOC Jan-Jul 2019 vs Jan-Jul 2020

US Pet Food Sales
In-Store versus
E-commerce
Store-based Retailing
E-commerce

2019 sales in
billions

Growth %
2018 to 2019

$27.8

3.0%

$4.9

30.1%

Source: Euromonitor International

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PET Food Processing - October 2020

Table of Contents for the Digital Edition of PET Food Processing - October 2020

PET Food Processing - October 2020 - 1
PET Food Processing - October 2020 - 1
PET Food Processing - October 2020 - 2
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PET Food Processing - October 2020 - 4
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PET Food Processing - October 2020 - handmann - 1
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http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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