PET Food Processing - December 2020 - 31

FORMULATION

substituting

SYNTHETICS
Non-synthetic ingredient alternatives offer labelling
benefits for processors and health benefits for pets.
By Jordan Tyler | jtyler@sosland.com

D

Demand for more natural pet food products has grown
alongside the general market for more natural consumer
products, from food to household cleaning supplies and
everything in between. To this end, synthetic ingredients in
pet food formulations are being swapped with more natural ingredients to offer a cleaner label, market functional
health benefits, and appeal to pet owner preferences.
" Non-synthetic ingredients are usually natural, easy-tounderstand ingredients, " explained Tom Asquith, director,
research and development, The F.L. Emmert Company,
Cincinnati. " Because many natural ingredients are coproducts of edible foods, formulators can develop diets
with obvious benefits for nutrition, health, sustainability
and customer peace of mind. "
Non-chemical and non-synthetic ingredients fit most
neatly into the Association of American Feed Control
Officials' (AAFCO) definition of " natural " ingredients,
which is: a feed or feed ingredient derived solely from plant,
animal or mined sources, either in its unprocessed state or
having been subject to physical processing, heat processing,
rendering, purification, extraction, hydrolysis, enzymolysis
or fermentation, but not having been produced by or subject to a chemically synthetic process and not containing
any additives or processing aids that are chemically synthetic except in amounts as might occur in good manufacturing practices.
" Our research shows consumers are searching out niche
botanical ingredients and functionalities, " said Mary Joe

Fernandez, global vice president, sales and business development, Layn Natural Ingredients, Newport Beach, Calif.
" They routinely search ailments, and just like we do for our
own health, are looking for natural remedies for their pets,
too. From rosemary to green tea, an entire class of botanicals known as polyphenols, and even CBD - consumers are
searching for benefits for their pets and brands are delivering. "

Layn's broccoli seed
extract, citrus extract
and pomegranate extract can be
used as natural
alternatives to offer
functional health and
processing benefits.

Obstacles and opportunities

Layn Natural Ingredients

While formulating with non-chemical and non-synthetic
ingredients is certainly on-trend, there are some challenges
for processors to consider.
" When it comes to formulating new ingredients into a pet
food formulation, cost, ingredient form, bin space, ingredient efficacy and labeling are all factors considered, " said Lisa
Schole, co-owner, tech services and formulation, Evolve
Consulting Group, Fremont, Neb. " Typically, new ingredients don't end up in a finished product formulation before
they have undergone an extensive R&D process, which takes
time and money, both of which are typically limited. "
Some of the most common ingredients in this category
used in pet food include natural flavorings, antioxidants
and colorants, according to Schole. She explained natural
flavors can improve palatability and natural antioxidants
can improve finished product stability and extended shelflife, adding that most natural colorants are derived from
plants or insects.
In the antioxidant realm alone, Serge Jean-Charles, vice

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http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
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