PET Food Processing - December 2020 - 56

PACKAGING

" Consumers respond best to visual
presentation, which is why we are seeing
such high-end graphics on display
packages around the world. " Peter Fox, SOMIC America
to the consumer - that is, a way to visually communicate
it is a premium product and you should select it because
it looks very elegant, " he remarks.

In rare form

Top: Single-serve,
on-the-go packaging
is becoming popular
in a wide variety of
non-traditional pet
foods and treats.
Brutus

Right: Packaging
solutions are called
on to provide aroma
and fat barriers,
easy reclosures,
optimized for palletization, recyclable
and sustainable.
Mondi Consumer Flexibles

56

Pet food companies' desire for their products to look
different for the sake of looking different (among other
reasons) is evident at the point of sale, where a greater
array of package formats is diversifying displays and offering choices to choosy pet parents. Reflecting the adage of form-follows-function, innovative packaging is
effective in introducing and marketing unique and premium products to the consumer.
These innovative formats include packages like refrigerated cups and chubs and stand-up flexible pouches. Given consumer interest in convenience across the
spectrum, many of these formats include recloseable or
resealable features. Such packages increasingly include
windows for product transparency, as buyers want to see
the quality of the product up front.
Enhancements in flexible packaging continue. At All
Packaging Machinery, Ronkonkoma, N.Y., Sales and
Marketing Manager Lynn Miranda cited the growing
use of terminated pouches.
" These pouches have the look of a side gusset pouch/
stand up pouch, " she said. " This actually makes sealing
the pouches easier, because you only need to seal two
layers of film instead of four as you would with a side
gusset pouch. "
Miranda pointed out that innovations in pouch packaging also are designed to make it easier for pet food
and treat producers.
" Our vertical conveyorized band sealers are manufactured with custom infeed guides to allow operators to
load the pouch the same way each time, thus helping to
have the seal zone in the same location each time, " she
explained.
As demand grows for wet dog food, packaging formats are evolving in that segment as well.
" At SOMIC, we are seeing a significant uptick in the
premium wet product category, " Fox said. " These
premium positioned products are being packaged in high end foil pouches as well as rigid, foil
formed 'cans'. From gravure printed foil to e-flute

PET FOOD PROCESSING | December 2020 | www.petfoodprocessing.net

laminated trays with premium process graphics, the focus is on upscale premium products for your pet. "
In addition to flexible packages, other formats are
emerging that mirror the human market. Pet parents
that nosh on protein bars might hand a canine version to
their pet. NOBL Vegan Canine Food Bars and Plato Pet
Treats' On-The-Go Energy Bars, for example, are available in individually wrapped portions for feeding pets
that are out and about.
Akin to a gourmet human bakery, some pet treats are
being sold in box form. The Sojos brand, for example,
sells Good Dog treats in a pink-handled box.
Another innovative package format that aligns with
human trends is a single-serve flexible tube of Brutus
on the Go Instant Bone Broth for Dogs. Sold in packages of five, the bone broth tubes are designed to be
easily opened and mixed with water to pour over dry
dog food.
In a different twist on toppings, the Open Farm brand
now offers 16- and 30-oz bottles of organic grass-fed
cow-milk kefir that can be poured on top or mixed in
with a pet's everyday meal.
Dogs that love peanut butter, meanwhile, can get a
pet-friendly version in a format that looks just like containers of peanut butter for humans. The Bark Bistro


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PET Food Processing - December 2020

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http://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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