PET Food Processing - June 2021 - 14

TRENDS
is incredibly important to our customers' brands. "
But if consistency is covetable, sameness can present
a hazard. What Beechen called " flavor fatigue, " she
credited with ushering in trends such as pet food mixers
and toppers.
For Acana, that meant an opportunity to " elevate
the product. " Its freeze-dried food, Beechen said,
is " packed with 90% premium animal ingredients. "
Reflecting a raw-foods boom in human eating, a
strong driver of the growth of freeze-dried foods,
Acana's version also includes bone broth - making it,
she said, " an enticing meal topper that can also be fed
as a stand-alone meal. "
Having variety within those options appeals to the
humans selecting a pet's diet.
" Pet parents have a hard time wrapping their heads
Brands have
embraced the
evolution of longstanding
product
lines to meet
changing consumer
preferences.
Taste of the Wild Pet Food
around feeding the same product throughout the entirety
of their pet's life, " Downey confirmed. " Annamaet has
embraced this trend and now has two puppy formulas
as well as two senior dog formulas, along with formulas
called Annamaet Adult, Annamaet Small Breed and
Annamaet Medium & Large Breed. "
Not that the company is limiting its notion of the solution-based
to animal issues alone.
" Another worldwide problem is the growing depletion
of our ocean fish stocks, " Downey said. " Some experts
say the world's fisheries may collapse by 2050 if we
Freeze-dried toppers and other add-ins allow pet owners to
elevate mealtime or customize a diet for specific health needs.
Champion Petfoods
don't do something, with 57% of the world's fish stocks
already fully exploited.
" Annamaet Petfoods is certified by the Marine
Stewardship Council, which is the gold standard for marine
sustainability, " he added - meaning that fish ingredients
in its products have been sustainably caught. " Part
of the sales of each product carrying the MSC eco logo
go toward protecting our oceans. Annamaet Petfoods
has three MSC-certified products, which would be considered
solutions-based. "
Of particular importance when sharing the benefits of
pet food and treat products, Downey cautioned against
using hollow words when identifying brand claims. This
is especially true for solution-based products.
" State feed regulators are really cracking down on the
use of trigger words or phrases used not only on packaging
but also on websites and in marketing materials, "
Downey said. " Potentially a bigger and certainly more
expensive problem is the growing number of class-action
lawsuits that have been brought against pet food
companies for using certain buzzwords on product labels
and in their advertising. "
The more things change...
" When you develop a new product that is ahead of
the curve or ahead of a trend, it is a great feeling, "
Downey said.
But you can be sure: if your product works, there will
soon be many copycat products on the market.
" Many years ago, one of the big pet food companies
added a new vitamin source to its ingredient panel
but misspelled the ingredient, " Downey shared. " Sure
enough, within a few months several smaller companies
soon had the same ingredient on their panels - and also
misspelled it. I have always wondered if the company
misspelled it on purpose to see how many other companies
would do the same. "
14 PET FOOD PROCESSING | June 2021 | www.petfoodprocessing.net
PFP
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PET Food Processing - June 2021

Table of Contents for the Digital Edition of PET Food Processing - June 2021

PET Food Processing - June 2021 - Intro
PET Food Processing - June 2021 - 1
PET Food Processing - June 2021 - 2
PET Food Processing - June 2021 - 3
PET Food Processing - June 2021 - 4
PET Food Processing - June 2021 - 5
PET Food Processing - June 2021 - 6
PET Food Processing - June 2021 - 7
PET Food Processing - June 2021 - 8
PET Food Processing - June 2021 - 9
PET Food Processing - June 2021 - 10
PET Food Processing - June 2021 - 11
PET Food Processing - June 2021 - 12
PET Food Processing - June 2021 - 13
PET Food Processing - June 2021 - 14
PET Food Processing - June 2021 - 15
PET Food Processing - June 2021 - 16
PET Food Processing - June 2021 - 17
PET Food Processing - June 2021 - 18
PET Food Processing - June 2021 - 19
PET Food Processing - June 2021 - 20
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