PET Food Processing - June 2021 - 17

PROCESSOR PROFILE
RUNNING
R
Aggressive investments have brought
impressive growth for Red Collar Pet Foods
in the few years since it was formed.
By Jennifer Semple | jsemple@sosland.com
Red Collar Pet Foods is not yet three years
old and in that time has separated five processing
facilities from Mars Petcare to form
the company, expanded food safety and
processing capabilities across its coast-tocoast
network, and acquired a new treat
manufacturing company. The break-neck
speed at which the young company has operated
shows no signs of slowing.
Red Collar was created in December
2018 when private equity firm Arbor
Investments acquired Mars Petcare's
Exclusive Brands business, which produced
dry dog and cat food and extruded soft
meaty treats. Very shortly after successfully
separating from Mars, the newly rebranded
company acquired Joplin, Mo.-based
Hampshire Pet Products in February 2019.
Hampshire is a leading co-manufacturer of
baked and cold-formed pet treats.
Nationwide, Red Collar currently has almost
800 employees at its Franklin, Tenn.,
headquarters and across its six manufacturing
sites located in Orangeburg, S.C.;
Washington Court House, Ohio; Miami,
Okla.; Clinton, Okla.; San Bernardino,
Calif.; and Joplin.
In just 12 weeks, the Red Collar team
separated the co-manufacturing and private
label business from Mars Petcare, established
a new company including all the
business oversight and supplier relationships
that entails, maintained production
for the customers transitioning to the new
company, and quickly established an aggressive
growth plan. An impressive schedule in
normal times, but add in a global pandemic,
and it's pretty remarkable. In a 24-month
time period from 2019 to 2021, Red Collar
has either renovated or upgraded almost all
of its production capabilities and is now one
of the top pet food and treat manufacturing
companies in North America.
" When we first started down the journey
of creating Red Collar, what we had to
do from a technical standpoint was map
out our capabilities with the network we
acquired from Mars and match that against
what was required from our customer base, "
explained Chris Hamilton, president and
chief executive officer. " We looked at not
only the business we had from Mars but we
came out with room to grow and we had to
fill that. "
Red Collar had to quickly determine
what capabilities were needed to serve the
customers the company wanted to attract in
the future.
" All our sites saw capital investment to
expand the micro mitigation systems and
continually improve to be at the forefront
of the market, " said Greg Wolking, chief
operating officer. " In addition to our substantial
focus on quality and food safety,
Red Collar has invested heavily in our
growth initiatives, which include coast-tocoast
meat-first systems and expanding our
packaging capabilities. "
All of this change in a very short time for a
large company spanning North America was
possible with financial support and encouragement
from Arbor Investments, as well as
understanding and flexibility from existing
customers. But also because the company's
associates embraced the challenge and the
emerging culture, Hamilton said.
Center of the wheel
Coming out of a large, successful, global
leader such as Mars,
Red Collar offers
brands a coast-tocoast
network of six
processing facilities,
four dry and two
treats, plus an innovation
center housed
at the company's
headquarters.
Photos by Sundance Photography
the new company
www.petfoodprocessing.net | June 2021 | PET FOOD PROCESSING 17
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PET Food Processing - June 2021

Table of Contents for the Digital Edition of PET Food Processing - June 2021

PET Food Processing - June 2021 - Intro
PET Food Processing - June 2021 - 1
PET Food Processing - June 2021 - 2
PET Food Processing - June 2021 - 3
PET Food Processing - June 2021 - 4
PET Food Processing - June 2021 - 5
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http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
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http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
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http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
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