PET Food Processing - June 2021 - 18

PROCESSOR PROFILE
" We looked
at not only
the business
we had from
Mars but we
came out with
room to grow
and we had
to fill that. "
Chris Hamilton,
Red Collar Pet Foods
As a premier
dry pet food
and treat comanufacturer,
Red
Collar plans
to continue
its current
growth path
and eventually
exceed $1
billion in
revenue.
had to be deliberate about what existing aspects of the
culture should be kept and what new values would need
to be fostered to set Red Collar apart.
" The open office, collaborative nature, speed and agility,
flat organization and customer focus are all things
that are legacy Mars and are now legacy Red Collar, "
Hamilton said. " We are very proud of those. Things that
are unique to Red Collar are having a very broad and
large customer base and the agility and responsiveness
needed to partner with our customers to grow. Having
responsibility at the center of the wheel for our values,
that has been critical for our success.
" Red Collar starts with our associates and associate
safety together with product quality and product safety
as the foundations of our business, " Hamilton said.
" Those are the non-negotiables that Greg and I have for
the business, and those have served us really well. "
The pandemic offered an opportunity for Red Collar's
management team to live these values.
" One of the things that Greg and I take very seriously
as part of our roles is the transparency, openness
and collaboration as part of our leadership, " Hamilton
shared. " We have everything from monthly townhalls
to annual plan days to virtual happy hours with our associates
to keep everybody informed. It's evolved, of
course, over time with the challenges we've had under
COVID, however, we set those touchstones and those
cultural meaningful points in our values right from day
one. When we say for our associates, efficiency, agility,
customer-focused, associate safety, food safety, collaboration
are our values, we tried to make our decisions visibly
with our associates at all levels through the lens of
those values. "
18 PET FOOD PROCESSING | June 2021 | www.petfoodprocessing.net
When you have a network as large as Red Collar's that
runs 24/7, doing townhall calls for every shift is a big
undertaking, but it's a commitment the company made
during the pandemic to maintain the transparency to
which associates were accustomed.
So, on a rotating basis, Hamilton, Wolking and other
operational staff would lead live,
townhall-style shift
calls for every shift and every factory in real time so the
associates - regardless of where they were located or
what their role is in the organization - could hear from
the management team personally on what was going on,
why and what the company was doing about it.
" In a townhall, any of our associates can ask us any
question that they want, and we'll do our best to answer
them as openly and transparently as we can, " Hamilton
said. " I think that trust we have built across the organization
will be a legacy that we are very proud of many
years from now. And it really is the foundation of how
we do business. I think our associates appreciate that. "
Critical capabilities
Two important processing capabilities Red Collar addressed
immediately were expanding the treat formats
that could be produced in the company's network and
the ability to manufacture dry pet food with higher levels
of fresh meat.
The treat needs were addressed by acquiring
Hampshire, which added crunchy-baked, soft-baked
and formed treats to Red Collar's repertoire. With the
Miami plant's meaty, semi-moist and co-extruded treats
at its 68,000-square-foot facility and the addition of
Hampshire's 291,000 square feet of treat making prowess,
Red Collar is now one of the largest treat co-manu
http://www.petfoodprocessing.net

PET Food Processing - June 2021

Table of Contents for the Digital Edition of PET Food Processing - June 2021

PET Food Processing - June 2021 - Intro
PET Food Processing - June 2021 - 1
PET Food Processing - June 2021 - 2
PET Food Processing - June 2021 - 3
PET Food Processing - June 2021 - 4
PET Food Processing - June 2021 - 5
PET Food Processing - June 2021 - 6
PET Food Processing - June 2021 - 7
PET Food Processing - June 2021 - 8
PET Food Processing - June 2021 - 9
PET Food Processing - June 2021 - 10
PET Food Processing - June 2021 - 11
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PET Food Processing - June 2021 - 14
PET Food Processing - June 2021 - 15
PET Food Processing - June 2021 - 16
PET Food Processing - June 2021 - 17
PET Food Processing - June 2021 - 18
PET Food Processing - June 2021 - 19
PET Food Processing - June 2021 - 20
PET Food Processing - June 2021 - 21
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http://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
http://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
http://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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