PET Food Processing - June 2021 - 24

PROCESSOR PROFILE
A $3.65 million
expansion of the
company's headquarters
included an
innovation center as
part of Red Collar's
commitment to
being a full-service
provider.
Red Collar Pet Foods
customers that also have national brands and national
retail footprints, " Ball said. " Our scale matches their
scale, and it also allows us to mitigate the risk in our
business because we're not tied to only one site. "
The company's overall production split between pet
food manufacturing and treat manufacturing is approximately
80% dry food production and 20% treats. When
pressed for what volumes that equates to, Red Collar declined
to share that information.
" We don't like to share that too broadly, however we
are open for business, so if anyone wants to come talk
to us or partner with us we are happy to entertain that
because we still have very large growth ambitions. We
want to not only be the premier co-manufacturer within
America in treats and main meal; we want to exceed
$1 billion in revenue and we're well on our way toward
that, " said Hamilton.
Broadening its customer base and striving to be
a top solution partner for its customers has doubled
Red Collar's capacity and tripled its treats revenue in
barely more than 24 months. Hamilton credits the culture
the company is building and the support of Arbor
Investments for much of its success.
" We don't have anything without our associates, so
having a values-based lens through which we make our
decisions helps us continue to build that culture with
our associates and reinforce what a great company we
have, to attract top talent who want to join, stay and
grow with us not only now but for the duration of their
careers. That is the foundation we are working on at
Red Collar.
" Our partners at Arbor Investments have also been
absolutely fantastic. They are willing to spend and invest
to grow the business and they bring a lot of capabilities
24 PET FOOD PROCESSING | June 2021 | www.petfoodprocessing.net
to the table. We have a very active and capable board and
Arbor provides us with very seasoned advisors. We would
never be here at this rate and speed without them. "
Arbor has been willing to invest not just in growth
initiatives but also in food safety, personnel safety and
compliance, which Wolking said is key to maintaining
trust with customers.
" At the end of the day, brand equity is really important
for our co-man and private label customers because it's
their brand that's at stake, " Ball said. " That's another cultural
point that sets us apart. We brought a lot of people
over from Mars who had that culture instilled in them
and we've taken it and reapplied it to the co-man and
private label space and I think that's pretty unique. "
Although Red Collar has realized capacity gains from
its initial rush of investments, the company expects the
pace of investment to continue.
" At the rate we are growing and with the plans we have
to continue growing, we will have to match that with investment, "
Hamilton concluded. " This year's investment
focus will, of course, be warehousing and then we'll
come back again full circle to how do we increase capacity
in production.
" It's that endless loop of build a better business, win
more business, grow the business, increase the capacity
and increase the warehousing, and start all over again, "
he said. " That continuous improvement requires continuous
investments, so what we've done with Arbor is laid
out our five-year capital plan that will keep us growing
and our investment will continue to match that. "
At its current pace and in addition to all that Red
Collar has tackled in a short time, the company's grand
goal of reaching an annual revenue of $1 billion may
soon be within reach.
PFP
http://www.petfoodprocessing.net

PET Food Processing - June 2021

Table of Contents for the Digital Edition of PET Food Processing - June 2021

PET Food Processing - June 2021 - Intro
PET Food Processing - June 2021 - 1
PET Food Processing - June 2021 - 2
PET Food Processing - June 2021 - 3
PET Food Processing - June 2021 - 4
PET Food Processing - June 2021 - 5
PET Food Processing - June 2021 - 6
PET Food Processing - June 2021 - 7
PET Food Processing - June 2021 - 8
PET Food Processing - June 2021 - 9
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PET Food Processing - June 2021 - 11
PET Food Processing - June 2021 - 12
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PET Food Processing - June 2021 - 18
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PET Food Processing - June 2021 - 24
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