PET Food Processing - June 2021 - 70

DISTRIBUTION
been resolved as we hopefully approach the end. We always
knew the importance of these relationships, but the
pandemic truly showed how vital our partnerships are
to the continued success of us both. "
Of course, the COVID-19 year also spurred changes
among retailers and suppliers.
" Over the past year, a lot of consumers have shifted
their shopping to online platforms, and many retailers
have already taken steps to respond to that shift by expanding
their online stores and, in many cases, launching
new ones, " observed Kambria Newton, trade and
communications manager, Petcurean, British Columbia,
Canada. " It's been truly inspiring to see how the entire
industry has risen to the challenge of supporting pet
parents during this unprecedented pandemic. "
Bridging the digital divide
As many stores have expanded their online presence,
they have tapped into their suppliers' connections and
With the increase
in online buying,
suppliers have
helped support
the retailers'
omnichannel
efforts with web,
social media
and marketing
resources.
Petcurean
expertise to navigate the new omnichannel environment.
" As a premium pet food maker, one of the ways we
are supporting retailers is by launching more customized
web platforms, social media channels and marketing
campaigns to augment what they are doing in their
stores, " Newton said. " Many customers are now conducting
their own research before they go shopping, and
it's important to provide relevant and accessible resources
to help them make decisions about what products are
right for their pets. "
Individually pet stores can also utilize technologies
specifically geared for this industry. eTailPet, for
" Consumers are getting
more discerning by the
day, and they also expect
retailers and brands to
be highly transparent and
authentic in how they
conduct themselves. "
Kambria Newton, Petcurean
example, offers e-commerce, social media marketing,
booking and POS solutions for independent pet stores.
Founded by an independent pet store owner a few years
ago, eTailPet recently added a new order system with
suggestions based on products that are selling well online
and in store.
Shelf standouts
Assortment is another way that indies can set themselves
apart during an intensely competitive era.
" Unique product selection has always been a focus
for us, " Cloutier said. " The market is heavily saturated,
so we try to maintain an edge by providing our customers
with new and fun options. "
Here, too, the dynamic between smaller retailers and
smaller suppliers works both ways.
" Independents attract label-focused customers who
want those organic and natural products, " Cloutier
added. " We love partnering with smaller companies
and watching their products move. We have had the opportunity
to partner with a number of up-and-coming
companies and it has always been a joy to watch their
growth and success. Being the doorway for guests to find
these incredible products is something we love and will
continue to do. "
From a supplier perspective, independent retailers are
a pivotal liaison between them and satisfied pet parents.
" We believe exclusivity drives demand, so we offer
some of our products exclusively in independent stores
with no option to purchase online, " Weichmann said.
He cited Vital Essential's VE RAW BAR as an example,
with a unique display only available in independent
retail stores.
New product development can be a boon to merchants
and manufacturers. " We use new products as a
way to distinguish ourselves from the competition, including
the recent launch of a novel new protein source
- pork - to our cat food line, " Weichmann added.

PET Food Processing - June 2021

Table of Contents for the Digital Edition of PET Food Processing - June 2021

PET Food Processing - June 2021 - Intro
PET Food Processing - June 2021 - 1
PET Food Processing - June 2021 - 2
PET Food Processing - June 2021 - 3
PET Food Processing - June 2021 - 4
PET Food Processing - June 2021 - 5
PET Food Processing - June 2021 - 6
PET Food Processing - June 2021 - 7
PET Food Processing - June 2021 - 8
PET Food Processing - June 2021 - 9
PET Food Processing - June 2021 - 10
PET Food Processing - June 2021 - 11
PET Food Processing - June 2021 - 12
PET Food Processing - June 2021 - 13
PET Food Processing - June 2021 - 14
PET Food Processing - June 2021 - 15
PET Food Processing - June 2021 - 16
PET Food Processing - June 2021 - 17
PET Food Processing - June 2021 - 18
PET Food Processing - June 2021 - 19
PET Food Processing - June 2021 - 20
PET Food Processing - June 2021 - 21
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PET Food Processing - June 2021 - 26
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PET Food Processing - June 2021 - 28
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http://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
http://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
http://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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