PET Food Processing - March 2021 - 55

OPERATIONS

CRISIS

management

Planning for the unexpected.

By Jennifer Barnett Fox | petfoodprocessing@sosland.com

T

The highly regulated pet food industry continues to
gain attention as consumers put as much, if not more,
consideration into their pet's health, diet and wellbeing
as they do for their human children. As such, expectations are high and something as simple and innocuous
as a human error or an isolated mistake holds the potential to ignite a crisis.
" Partnered with the increasingly complex manufacturing processes, federal and state oversight and dynamic
supply chain needs, pet food processors must be prepared for a crisis that could relate to consumers, retailers,
business partners, regulators or any other important
audience, " said Dana Brooks, chief executive officer
and president, Pet Food Institute (PFI),
Washington D.C.
Arriving in the form of a product recall, natural disaster or
the current pandemic, a
crisis by definition will
have a negative impact on your operation and business
continuity.

" Believing a crisis will never happen to your company
is foolish, " said Hinda Mitchell, president, Inspire PR
Group, Columbus, Ohio. " If you are a human, employ a
human or serve a human - it's not if, it's when. "
Having and practicing a comprehensive crisis plan
can ensure the understanding of potential threats, preparations to mitigate their impact, and enable a quicker
recovery. In considering a product recall, employee
health concerns, natural disaster or otherwise, a risk assessment can identify the most likely threats to an operation and will determine how these threats may impact
a business, product, employees, supply chain, operations
and customers.
Only in understanding these and other threats will a
processor be able to develop a response plan to address
the unique needs, according to Peg Ray, manager, technical services, AIB International, Manhattan, Kan. However,
a good crisis plan won't address failures within operations.
Maintaining and spot-checking SOPs, reporting requirements, pet food safety and QA programs, and testing remain the best ways to protect a company from crisis.

Preparing employees

While many companies have invested in a solid crisis
plan with good business continuity or have recovery
plans in place at the operational level, they lack preparation from a communications and stakeholder level, according to Anne Marie Quinn, senior vice president and
partner, FleishmanHillard HighRoad, Toronto, Canada.

www.petfoodprocessing.net | March 2021 | PET FOOD PROCESSING

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PET Food Processing - March 2021

Table of Contents for the Digital Edition of PET Food Processing - March 2021

PET Food Processing - March 2021 - Intro
PET Food Processing - March 2021 - 1
PET Food Processing - March 2021 - 2
PET Food Processing - March 2021 - 3
PET Food Processing - March 2021 - 4
PET Food Processing - March 2021 - 5
PET Food Processing - March 2021 - 6
PET Food Processing - March 2021 - 7
PET Food Processing - March 2021 - 8
PET Food Processing - March 2021 - 9
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PET Food Processing - March 2021 - 11
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http://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
http://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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