PET Food Processing - March 2021 - 58

OPERATIONS

" Have a plan, then work the plan. "

A well-defined procedure can also ensure normal
processes around good manufacturing practices, employee safety, and quality and food safety standards do
not slide in moments of crisis, Hamilton said. These elements make up the everyday safeguards and are in place
to protect the quality of a company's products and its
customers' businesses.

Including internal and external partners

Drills and scenarios designed to mimic an actual crisis
can help expose any areas that were not adequately addressed in crisis planning. Ray recommended tailoring
each crisis response team to the specific issue. For instance, if the threat is related to the pandemic or another
health-related issue, you should involve a healthcare
professional for the development of workforce health
protection measures. The associated impact on employees necessitates the involvement of human resources in
planning and those with regulatory responsibility must
be engaged for food safety and recall issues. And don't
forget to include the IT department. Data management
continues to be a challenge for all businesses with the
loss of data, breaches or cyber-security issues making
frontpage news for numerous industries.
" Pet food makers spend so much time on industryspecific crises, like food safety, ingredient issues or supply chain disruptions, that basic labor and employment
crises - such as domestic violence in the workplace,
disgruntled employees, worker injury/death and other
crises that create risk for all businesses and employers -
get neglected, " Mitchell said.

Changing cadence

The pandemic continues to create a new set of crises for
processors, generating the need to test crisis communi-

KEY QUESTIONS TO ASK
*	
*	
*	
*	
*	

What could happen?
Who needs to be in the room?
Who are our subject-matter experts?
Who must be informed?
How do we plan for minimal business disruption and
maintain continuity of operations?
*	 What is the risk to our team, our brand, our customers
and our community?
Inspire PR

58

PET FOOD PROCESSING | March 2021 | www.petfoodprocessing.net

cations plans in ways many never anticipated. Ray pointed out that COVID-19 also put a focus on the fact that
few operations had a crisis management plan that prioritized the impacts of a pandemic, including addressing
pandemic-related issues such as workforce illness, supply chain disruptions and mandated facility shutdowns
or unexpected issues such as civil unrest.
In turn, strategies used to manage workforce shortages, supply chain disruptions, disease transmission and
facility shutdowns may create unintended impacts to
food safety and brand reputation. Therefore, it's critical
all potential consequences of these strategies be assessed
and addressed during crisis planning.
Like many who were also faced with incredible
amounts of information and changing scenarios, PFI
saw first-hand the critical nature industry partnerships
played during a crisis.
" The COVID-19 pandemic reinforced how important it is to maintain clear lines of communication and
collaborate with stakeholders and nontraditional coalitions, " Brooks said.
Crisis management must remain fluid and dynamic.
Then and now, changes to protocol or operations necessitate proper and frequent communication to enable
associates and leadership to adjust accordingly. A topdown approach ensures involvement of senior leadership to lead the crisis communication, and a bottomup communication structure allows associates a way to
voice questions and concerns, thus reducing uncertainty
or confusion.
Because a crisis holds the potential to create trust and
confidence issues for all pet food makers, Mitchell recommended looking at a crisis as a time for the industry
to band together and not an opportunity to establish a
competitive advantage.
" Have a plan, then work the plan, " she said.
No matter the crisis, the one guarantee is that it will
be unpredictable and the impact will be unique to each
processor. With constant flux in mind, keep the playbook updated and continuously refine communication
practices to remain proactive and adaptable.
" It's important for operations to consider horizon
scanning, the process of identifying future threats to
business continuity, " Ray concluded. " Processors must
also consider the unique threats to their operation and
how each of these may impact their operation and then
plan accordingly. "
PFP

©magele-picture - stock.adobe.com

Hinda Mitchell, Inspire PR Group


http://www.petfoodprocessing.net

PET Food Processing - March 2021

Table of Contents for the Digital Edition of PET Food Processing - March 2021

PET Food Processing - March 2021 - Intro
PET Food Processing - March 2021 - 1
PET Food Processing - March 2021 - 2
PET Food Processing - March 2021 - 3
PET Food Processing - March 2021 - 4
PET Food Processing - March 2021 - 5
PET Food Processing - March 2021 - 6
PET Food Processing - March 2021 - 7
PET Food Processing - March 2021 - 8
PET Food Processing - March 2021 - 9
PET Food Processing - March 2021 - 10
PET Food Processing - March 2021 - 11
PET Food Processing - March 2021 - 12
PET Food Processing - March 2021 - 13
PET Food Processing - March 2021 - 14
PET Food Processing - March 2021 - 15
PET Food Processing - March 2021 - 16
PET Food Processing - March 2021 - 17
PET Food Processing - March 2021 - 18
PET Food Processing - March 2021 - 19
PET Food Processing - March 2021 - 20
PET Food Processing - March 2021 - 21
PET Food Processing - March 2021 - 22
PET Food Processing - March 2021 - 23
PET Food Processing - March 2021 - 24
PET Food Processing - March 2021 - 25
PET Food Processing - March 2021 - 26
PET Food Processing - March 2021 - 27
PET Food Processing - March 2021 - 28
PET Food Processing - March 2021 - 29
PET Food Processing - March 2021 - 30
PET Food Processing - March 2021 - 31
PET Food Processing - March 2021 - 32
PET Food Processing - March 2021 - 33
PET Food Processing - March 2021 - 34
PET Food Processing - March 2021 - 35
PET Food Processing - March 2021 - 36
PET Food Processing - March 2021 - 37
PET Food Processing - March 2021 - 38
PET Food Processing - March 2021 - 39
PET Food Processing - March 2021 - 40
PET Food Processing - March 2021 - 41
PET Food Processing - March 2021 - 42
PET Food Processing - March 2021 - 43
PET Food Processing - March 2021 - 44
PET Food Processing - March 2021 - 45
PET Food Processing - March 2021 - 46
PET Food Processing - March 2021 - 47
PET Food Processing - March 2021 - 48
PET Food Processing - March 2021 - 49
PET Food Processing - March 2021 - 50
PET Food Processing - March 2021 - 51
PET Food Processing - March 2021 - 52
PET Food Processing - March 2021 - 53
PET Food Processing - March 2021 - 54
PET Food Processing - March 2021 - 55
PET Food Processing - March 2021 - 56
PET Food Processing - March 2021 - 57
PET Food Processing - March 2021 - 58
PET Food Processing - March 2021 - 59
PET Food Processing - March 2021 - 60
PET Food Processing - March 2021 - 61
PET Food Processing - March 2021 - 62
PET Food Processing - March 2021 - 63
PET Food Processing - March 2021 - 64
PET Food Processing - March 2021 - 65
PET Food Processing - March 2021 - 66
PET Food Processing - March 2021 - 67
PET Food Processing - March 2021 - 68
PET Food Processing - March 2021 - 69
PET Food Processing - March 2021 - 70
PET Food Processing - March 2021 - 71
PET Food Processing - March 2021 - 72
PET Food Processing - March 2021 - 73
PET Food Processing - March 2021 - 74
PET Food Processing - March 2021 - 75
PET Food Processing - March 2021 - 76
http://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
http://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
http://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
https://www.nxtbookmedia.com