PET Food Processing - June 2022 - 12

TRENDS
the outdoors and leading an
active life, and the company
wanted to translate this idea
into a product for dogs.
The market for cats has
focused on hydration needs through moisture in canned
foods, toppers and broths, Perches noted. To this end,
Nulo has introduced FreeStyle signature stews, pâté cans
and chunky broths with high moisture contents for daily
hydration and animal-based protein. The broths can be
served on top of kibble, canned or freeze-dried foods for
a meal, or consumed as a snack.
Binder said NielsenIQ has found pet food searches
for holistic health ingredients and functional health
ingredients have increased by double digits year-overyear.
The search volume for " calming " pet products has
increased 42% since March 2021, and consumers are
also searching for dental and breath health, sensitive
stomach and human-grade options in pet food.
Once these products have been developed, having
them available for purchase both in-store and online is
also key.
" The pet food shopper is the ultimate omnishopper, "
All formats of pet
foods are experiencing
growth, as pet
parents continue
their quest to serve
their pets as much
variety as possible.
©alatielin - stock.adobe.com
Binder said. " With the ever-changing landscape of pet
products on the market, pet food shoppers are doing
more research before they buy. Not only are they searching
for the best price, but they are also placing a high
value on the most convenient ways to get quality products
for their pets. "
Challenges with variety
While Govea described the flurry of activity across all
formats as " all tides ride, " companies have found chalCombination
feeding is becoming increasingly popular to
promote hydration or to add variety to a pet's daily meal.
Nulo Pet Food
lenges in offering such a variety of products.
" Each one [of these formats] has its own learning
curve, " Carlson said. " You may have the same ingredients,
but now you're dealing with different cooking temperatures,
different packaging, etc. Then there's the art to
it: How do you achieve the highest nutrition and palatability
in each format? With just our baked kibble, there
is an enormous amount of inputs that you need to learn
and juggle, and each format multiplies those inputs. I've
worked hard to educate myself, but I also lean a great
deal on our veterinarian nutritionist, our co-packers and
my team, while also listening to our customers and their
preferences. "
Binder said while most areas across pet nutrition continue
to see growth, the lack of on-shelf availability and
variety has resulted in fewer UPCs selling in cat treats
and wet cat food. Supply chain issues have also significantly
impacted dog treats during the last year, going
from six fewer UPCs selling in 2020 to 121 fewer UPCs
selling in 2022. Meanwhile, wet cat food went from 106
fewer UPCs selling in 2020 to 142 fewer UPCs selling
in 2021.
12 PET FOOD PROCESSING | June 2022 | www.petfoodprocessing.net
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PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
PET Food Processing - June 2022 - 7
PET Food Processing - June 2022 - 8
PET Food Processing - June 2022 - 9
PET Food Processing - June 2022 - 10
PET Food Processing - June 2022 - 11
PET Food Processing - June 2022 - 12
PET Food Processing - June 2022 - 13
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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