PET Food Processing - June 2022 - 45

they are being fine-tuned to address specific health issues.
Some brands are optimizing mineral sources to support
paw pad integrity and skin and coat health, Schole shared,
and the inclusion of prebiotics, probiotics, postbiotics and
other nutraceuticals is rising to meet gastrointestinal and
immune health demands.
" Just like with humans, probiotics can be beneficial
to both cats and dogs, " Toscano said. " Probiotics are live
microorganisms, similar to those found naturally in the
intestines, which help maintain balance in the digestive
tract. After being consumed, they help to inhibit harmful
pathogens from colonizing the GI tract. "
Purina offers several solutions incorporating probiotics
to this end, including Purina ONE with Microbiome
Balance, Purina Pro Plan FortiFlora and Purina Pro Plan
Calming Care Veterinary Supplements. The company's
Pro Plan Calm & Balanced dog food also contains targeted
levels of fish oil to deliver EPA and DHA, which
have been shown to provide behavioral and physical
health benefits for dogs.
Superfoods are another tool in the arsenal of solutionbased
ingredients. Common superfood ingredients seen
in the market today include pumpkin, blueberries, flaxseed,
turmeric, and other fruits, vegetables, whole grains
and seeds.
Lidiia Alaverdova, DVM, head of global marketing
and pet portfolio manager of commercial development,
Chr. Hansen, noted these ingredients work best in a
healthy microbiome, and therefore may need to be combined
with probiotics or other functional ingredients to
support the release of nutrients and bioactives hidden
within these superfoods.
" Superfoods are ingredients that provide extra nutrients,
such as minerals, vitamins, phytonutrients, antioxidants,
and omega fatty acids, that are not usually found
in meats and grains, " she said. " We focus on the power
of good bacteria to unlock the potential of some of these
superfoods by supporting a healthy digestion. "
Open Farm includes turmeric, apple cider vinegar,
chamomile, passion flower and vitamin C in its supplement
formulas, all of which are natural ingredients intended
to serve a solution-based purpose. The company's
Supplements for Dogs contain 100% human-grade,
non-GMO and fully traceable ingredients and target
five key health concerns in dogs: mobility, skin and coat
health, immunity, calming, and probiotic support.
" We at Open Farm see transparency as the biggest
emerging opportunity in the solution-based formulations
space, " said Kristen Hatton, brand manager, Open Farm,
Toronto. " By putting an emphasis on the transparency of
ingredients used, consumers can be more confident in
what they are feeding their beloved pets. "
The Peterson Company offers proteins with low molecular
weight, which work well in hypoallergenic diets, as well
as ingredients that contain collagen, an emerging ingredient
gaining traction as a rawhide alternative for pet chews
or to provide bone and joint support in food and treats.
" Solution-based formulas
target the current cadre of
pet parents who want to
provide what they believe
to be the best possible
food to their pet babies,
at nearly any price. "
Steve Lerner and Lidiia Alaverdova, Chr. Hansen
Another hot topic in this category is the inclusion of
Omega fatty acids. According to Corbion, fermented
microalgae can be a source of Omega 3 fatty acids in a
pet nutrition product. The company is also exploring
long chain Omega 3 fatty acids to help manufacturers
realize functional formulations.
" It's important to understand the function of ingredients
in a recipe - both how they work together and how they
can benefit the pet, " Hatton said.
Petcurean's GO! WEIGHT MANAGEMENT +
JOINT CARE formulas include controlled fat levels and
functional ingredients to address mobility and weight
in adult and senior dogs and cats, Newton shared.
Ingredients in this diet include a fiber-rich psyllium
www.petfoodprocessing.net | June 2022 | PET FOOD PROCESSING 45
Products like
Open Farm's
Supplements for
Dogs are combining
function with
transparency to
capitalize on both
consumer trends
simultaneously.
Open Farm
http://www.petfoodprocessing.net

PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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