PET Food Processing - June 2022 - 46

FORMULATION
Treats
In Food
Supplement
Direct
Supplement
On Top
REASONS FOR GIVING PROBIOTICS
Digestive health and immune health seem to be the most important reasons.
61%
59%
58%
53%
52%
50%
47%
Digestive health and immune health seem to be the most important reasons.
Reasons for giving probiotics
45%
45%
In Liquid
44%
Digestive
Health
Chr. Hansen
Immune
Health
Healthy
Aging
Urinary
Health
Skin
Health
Oral/
Dental
Mental
Health
Healthy
Development
Allergies
Weight
Management
According to a
March 2021 report
by Mintel and
Tree Top, Inc.,
58% of pet food
and treat buyers
are interested
in products that
support healthy
digestion, and 46%
are interested in
products speaking
to immune system
support.
Nestlé Purina
husk and flaxseed to help with satiety, L-carnitine to
support heart health and the conversion of fat into energy,
and supplemental sources of glucosamine and chondroitin
to fortify overall health and wellness in dogs.
The company's GO! DIGESTION + GUT HEALTH
Pregnancy, Lactation,
Growth <1 year
formulas also include functional ingredients, including
dried chicory root and a three-yeast blend alongside ancient
grains, psyllium husk and a patented probiotic bacterium,
to support gut health, digestion and stool quality
25%
at all life stages.
" In the future, I think we will continue to see more solution-oriented
recipes emerge that prioritize other common
issues pet owners deal with, such as animal protein
allergies, heart health, anxiety and stress and breed-specific
issues, among other things, " Newton added.
Vet didn't
Hidden challenges
The inclusion of nutraceuticals begs the question of resilience.
Can fragile ingredients such as probiotics survive
through high-heat processing steps all the way to a
recommend
36%
pet's bowl?
" When it comes to 'living' probiotic ingredients, there
are age-old misconceptions that these beneficial bacteria
don't survive the manufacturing process to be effective
in the digestive systems of our pets, " Lerner shared.
" Reputable providers of those probiotic products, like Chr.
Hansen, diligently find and test those strains of bacteria
that can survive in pet food, and that are active and effective
in the gut. "
Aside from processing considerations, Theresa Lantz,
49%
At which lifestage do pet parents believe their pet benefits the
most from taking probiotics?
Adult (1-7 yo)
50%
Senior (7+)
38%
" Wording is also very important in this industry when
making marketing claims, " Lantz added. " Changing even
the slightest wording without triple-checking how this may
affect the meaning or intention from a regulatory standpoint
can be a source of confusion. "
Boldt also noted cost and reliability along the supply
" The vet didn't recommend it " is the most important reason in the US for not giving pets probiotics.
Reasons for not giving pets probiotics?
Lack of scientific
evidence
12%
the ones included in our recipes, challenging, " Newton said.
" While these challenges are not specific to solution-based
formulas, we continue to work closely with our trusted network
of suppliers to ensure that we are able to produce our
formulations and keep our pricing competitive, even during
these uncertain times. "
As with any new product, safety and efficacy should be
Can't give my
pet pills
8%
I tried in the past
- didn't like
the results
4%
reflected first and foremost in a formulation, and brands
competing in this category must prioritize the science behind
pet nutrition and wellness above all else.
" It is sometimes the case, particularly in markets where
MSc, companion animal nutritionist, Petcurean, said marketing
claims can be another pressure point for brands in
the solution-based arena. She cautioned processors against
moving forward with a grandiose claim until proper research
can be conducted on the product's efficacy.
46 PET FOOD PROCESSING | June 2022 | www.petfoodprocessing.net
Will pet parents increase uptake in the future?
30% of pet parents expect to feed their pets more probiotics in the future.
Unchanged
More
30%
considerations of safety as opposed to efficacy are the top
priority of regulatory authorities, that marketing claims
of 'new, unique, sustainable, fresh, alternative, innovative,
immune-boosting, etc.' win the hearts and minds of targeted
consumers with a limited amount of corresponding
evidence of true efficacy for a stated purpose, " Alaverdova
said. " Luckily for the consumer, there is so much interest in
the pet food industry in finding alternatives to better meet
the nutritional needs of our pets that the proper, essential
investments in research and science are being made. "
Unsure
14%
Less
7%
PFP
chain as two major challenges. While innovation is important
for the industry, novel ingredients with functional
benefits should be vetted by research, verified as safe, and
backed up by a consistent supply before they are used widely
in the market.
" The pet industry, among many others, continues to be
affected by inflation and ongoing supply chain issues which
can make the procurement of specialty ingredients, such as
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PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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