PET Food Processing - June 2022 - 65

PACKAGING
packaging
PERKS
A
By Richard Rowlands | petfoodprocessing@sosland.com
As the pet food and treat sector continues to expand,
brands are looking for ways to gain a competitive edge.
One way they are doing this is by investing in innovative
packaging designs that meet the needs and expectations
of today's pet owners.
Quality and convenience
Consumers are increasingly seeking out premium products
for their pets, and brands are responding with packaging
designs that convey a sense of luxury and quality.
This can be achieved in a variety of ways, including using
specific messaging and emulating the packaging of
high-end human food products.
" As pet parents become more discerning, they increasingly
look for quality products that meet certain benchmarks, "
said Melissa Olson, vice president of sales and
marketing, Vital Essentials, Bellevue, Wis. " The packaging
of pet food and treats can be used to indicate that the
product is premium or high-quality through subtle signals
such as the color black, engaging fonts, and references
to the certifications or buzzwords that pet parents are
looking for (such as 'organic', 'gluten-free', or 'natural'). "
With an increasing number of pet owners willing to
pay more for premium pet food and treats, investing in
packaging that communicates this message to consumers
is an effective way to stand out in the marketplace
and boost sales.
" Standing out on the store shelf as a premium, 'look
at me' package is the biggest unrealized marketing advantage
available to the pet food market today, " said
Peter Fox, chief executive officer, SOMIC Packaging,
Inc., Eagan, Minn. " The cost of this marketing approach
The SOMIC 424
Tray Packer allows
manufacturers
to have flexibility
when developing
packaging
solutions.
SOMIC Packaging
Pet food and treat
brands can utilize
packaging to gain a
competitive edge.
www.petfoodprocessing.net | June 2022 | PET FOOD PROCESSING 65
http://www.petfoodprocessing.net

PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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