PET Food Processing - June 2022 - 66

PACKAGING
is dwarfed by any other strategy. Oddly
enough, it is the most effective. "
Aside from using specific
design elements to
convey a sense of luxury,
brands are also opting
for packaging that's
more functional and
user friendly. Features
like handles, resealability
and portion
control are becoming
increasingly commonplace
as consumers
look for products that
make their lives easier.
" In this market,
shelf
Surface finishes on
100% recyclable
packaging can
communicate both a
brand's commitment
to sustainability and
the premium nature
of the product.
TC Transcontinental Packaging
standing out on the
is more
competitive
than ever, as many
brands continue to enter the premium pet food space, "
said Diana Courtepatte, director of marketing, TC
Transcontinental Packaging, Montreal. " To differentiate
from competing products, brands should enhance their
packaging with convenience features such as handles
and stay-fresh zippers. "
Sustainable solutions
Sustainability is also a key concern for many pet owners,
and brands are responding with eco-friendly packaging
solutions that include compostable, recyclable and reusable
packaging materials.
" Sustainability is by far the biggest trend we are seeing
in packaging, " said Melissa Bauer, director of strategic
initiatives and sustainability, Pet Sustainability
Coalition, Longmont, Colo. " In the US, there is a large
movement toward recyclable packaging, as well as
exploring refillable/bulk packaging options. In
Europe, there is momentum looking at packaging
options with lower environmental impact, such as
bags with fiber and paper options. We
also see brands putting resources
into forward-facing
packaging commitments,
such as committing to 100%
refillable, recyclable, and/or
compostable packaging by
the year 2025. "
" Consumer awareness
and interest in ethical and
environmental pet food
choices is set to grow as
more pet owners become in66
PET FOOD PROCESSING | June 2022 | www.petfoodprocessing.net
" Sustainability is by far
the biggest trend we are
seeing in packaging. "
Melissa Bauer, Pet Sustainability Coalition
terested in green choices, " Courtepatte added. " Seventyseven
percent of pet owners ages 35 to 54 believe that
pet food packaging should be easier to recycle. We have
seen the growth in demand for sustainability and, as
this demand heightens, it is important to educate the
consumer. As the demand for sustainable packaging has
increased there are many new materials that are sustainable
while also maintaining the functionality, freshness
and equipment performance that packaging provides.
New materials and innovations to meet this need include
recycle-ready films and laminations that include
post-consumer recycled content. "
Canidae, a brand that specializes in vet-formulated
dog and cat food, has made sustainability a priority in
its packaging. From bags made with post-consumer recycled
material to innovative kibble refill stations, the
company has made a commitment to reducing its environmental
impact.
" Our kibble and treat bags are made with 40% postconsumer
recycled material - the most in the industry.
In fact, each of our 18-lb bags reuses materials from four
plastic bottles, " explained Bret Furio, chief executive officer,
Canidae Pet Food, Stamford, Conn. " But one of
the latest trends in pet food packaging - and one we're
proudly on the forefront of - is no packaging at all. We
just launched our Kibble Refill Stations, which are firstThe
color black is often used on packaging to depict higher-end
pet food or treat brands.
Vital Essentials
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PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
PET Food Processing - June 2022 - 7
PET Food Processing - June 2022 - 8
PET Food Processing - June 2022 - 9
PET Food Processing - June 2022 - 10
PET Food Processing - June 2022 - 11
PET Food Processing - June 2022 - 12
PET Food Processing - June 2022 - 13
PET Food Processing - June 2022 - 14
PET Food Processing - June 2022 - 15
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PET Food Processing - June 2022 - 17
PET Food Processing - June 2022 - 18
PET Food Processing - June 2022 - 19
PET Food Processing - June 2022 - 20
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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