PET Food Processing - June 2022 - 70

PACKAGING
" Pet owners also want to buy products that are
easy to use. If they have a bad experience with a
package, they will likely not buy it again. "
Julian Stauffer, Waldner North America
" As far as new materials go, the
majority of recent efforts have been
toward innovating recyclable-ready
films and biodegradable packaging, "
Olson explained. " This move
to find materials
that
are compostable
and sustainable inevitably
results in a creative struggle to balance
the recyclability of packaging
versus supply chain requirements
for long shelf life. Multilayer packaging
keeps the products fresher
for longer but can be difficult to
recycle. However, if the priority is
on optimum recyclability, the shelf
life is very short. The most extreme
example would be fresh meat from
a butcher, wrapped in brown paper
- completely recyclable, but not
usable for shipping purposes. "
Packaging and
purchasing decisions
With so many pet food and treat
options to choose from, packaging
has become an important factor
in the purchasing decisions of
pet owners. As a result, brands are
investing more time and resources
into developing packaging that will
stand out on store shelves.
" It is said that it takes a consumer
20 seconds to scan a shelf and determine
which package they will
reach for, " Courtepatte said. " When
you think about it, that's a pretty big
task that packaging needs to fill effectively.
Graphics play an important
part in pet food packaging. At
retail, a product must stand out on
the shelf and catch the eye of the
consumer, while also having the appropriate
use of color to facilitate
brand recognition and communicate
the product's attributes. "
" The use of images, colors and
70 PET FOOD PROCESSING | June 2022 | www.petfoodprocessing.net
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PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
PET Food Processing - June 2022 - 7
PET Food Processing - June 2022 - 8
PET Food Processing - June 2022 - 9
PET Food Processing - June 2022 - 10
PET Food Processing - June 2022 - 11
PET Food Processing - June 2022 - 12
PET Food Processing - June 2022 - 13
PET Food Processing - June 2022 - 14
PET Food Processing - June 2022 - 15
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PET Food Processing - June 2022 - 17
PET Food Processing - June 2022 - 18
PET Food Processing - June 2022 - 19
PET Food Processing - June 2022 - 20
PET Food Processing - June 2022 - 21
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PET Food Processing - June 2022 - 24
PET Food Processing - June 2022 - 25
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PET Food Processing - June 2022 - 27
PET Food Processing - June 2022 - 28
PET Food Processing - June 2022 - 29
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PET Food Processing - June 2022 - 33
PET Food Processing - June 2022 - 34
PET Food Processing - June 2022 - 35
PET Food Processing - June 2022 - 36
PET Food Processing - June 2022 - 37
PET Food Processing - June 2022 - 38
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PET Food Processing - June 2022 - 40
PET Food Processing - June 2022 - 41
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PET Food Processing - June 2022 - 50
PET Food Processing - June 2022 - 51
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PET Food Processing - June 2022 - 70
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