PET Food Processing - June 2022 - 72

fonts to create an
eye-catching
finish
drives shelf appeal
and clearly distinguishes
one brand
from another, " Olson
added. " One way to
stand out visually is
to print packaging
with more infographSuccessful
packaging
often features important
information for the
shopper, including
callouts such as " gluten
free " and " grain free. "
Vital Essentials
ics and less copy. Pet food brands strive to strike the balance
between providing helpful information pet parents
want versus overwhelming busy, time-constrained customers
with blocks of text. Infographics can be an excellent
way to convey key points in a way that's easy to
understand quickly. Badges and symbols are particularly
useful to highlight certifications and features such as
'gluten-free,' 'USA-made,' and so forth. "
It's vital for brands to clearly communicate the environmental
benefits of their packaging. As sustainability
becomes more important to consumers, they are
increasingly looking for brands that share their values.
" PSC members DOW and Mondi recently put out a
report that showed about 75% of consumers say they
would feel more favorably toward a brand that made
its packaging more sustainable, " Bauer said. " In today's
hyper-competitive market in the pet industry, especially
in the premium and super-premium categories, sustainable
packaging might be the edge that causes pet owners
to switch from one brand to another. "
Ultimately, the goal is to develop packaging that's both
functional and appealing to consumers. Without both
these elements, it's not only difficult for brands to compete,
but also to keep customers coming back for more.
" The pet food aisle is full of new packaging, which
makes it challenging to stand out, " said Julian Stauffer,
chief executive officer, Waldner North America, Wichita,
Kan. " Brands that are focused on the human's emotions
toward their pet's health and wellness are going to do
well. Pet owners also want to buy products that are easy
to use. If they have a bad experience with a package, they
will likely not buy it again. "
PFP
Providing safe and accurate
feeding solutions to the Pet Food industry.
Precision Metering
Robust Construction
Sanitary Design
Easy Clean Features
Minor/Micro Ingredient Systems
Keep the Flow
Keep the Flow
Keep the Flow
Keep the Flow
Keep the Flow
Contact us today!
Toll Free: 1-888-284-4574
sales@brabenderti.com
Keep the Flow
72 PET FOOD PROCESSING | June 2022 | www.petfoodprocessing.net
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PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
PET Food Processing - June 2022 - 7
PET Food Processing - June 2022 - 8
PET Food Processing - June 2022 - 9
PET Food Processing - June 2022 - 10
PET Food Processing - June 2022 - 11
PET Food Processing - June 2022 - 12
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PET Food Processing - June 2022 - 14
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PET Food Processing - June 2022 - 18
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PET Food Processing - June 2022 - 20
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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