PET Food Processing - June 2022 - 9

TRENDS
COMBINING
FORMATS
Consumers look to deliver nutrition to their
furry family members in multiple ways.
By Allison Gibeson | petfoodprocessing@sosland.com
S
Similarly as human nutrition isn't viewed with a onesize-fits-all
approach, pet nutrition has become increasingly
focused on using multiple formats to deliver targeted
nutrition to furry household members.
Alongside the more than $175 billion spent each year
on health and wellness, pet parents are buying betterfor-you
products for both themselves and their pets, according
to Andrea Binder, client director of the retail pet
vertical at Chicago-based NielsenIQ.
" We acknowledge that pet parents don't want a rote
approach to everyday feeding - they want a shared experience
that's exciting for their dog or cat and strengthens
the pet-parent bond, " said Dr. Danielle Bernal, veterinarian,
Wellness Pet Company, Tewksbury, Mass.
" Because of this, Wellness Pet offers nutritional variety
and a range of treats, toppers, and dry and wet recipes
with a clear focus on pet's age, needs and recipe-specific
proven health outcomes. "
Products on the rise
According to NielsenIQ, sales of meal enhancers, freezedried,
dehydrated, frozen and natural pet foods all increased
by double digits in 2021 compared with 2020. In
fact, frozen, freeze-dried, dehydrated and meal enhancers
experienced more than 20% growth during the year.
Natural products represent $7.1 billion of sales, which
was up more than 10% compared with 2020.
www.petfoodprocessing.net | June 2022 | PET FOOD PROCESSING 9
" We're seeing changes stemming from consumers
who are looking for feeding experiences to be more than
just pouring food in a bowl, " said Heather Govea, chief
commercial officer, Alphia, Bern, Kan. " We are seeing
the most growth in solutions-based products that deliver
additional benefits to the pet above and beyond good
nutrition. We are also seeing increases in ultra-premium
products, especially with freeze-dried products focused
on kibble-plus. "
Govea said while
the goal of most manufacturers
is to offer multiple formats and reach a broader set of
Today, processors are
looking to build out
existing lines with new
format options to offer
a complete feeding
and treating regimen
with more variety.
Jiminy's
┬ęTatyana Gladskih - stock.adobe.com
http://www.petfoodprocessing.net

PET Food Processing - June 2022

Table of Contents for the Digital Edition of PET Food Processing - June 2022

PET Food Processing - June 2022 - Intro
PET Food Processing - June 2022 - 1
PET Food Processing - June 2022 - 2
PET Food Processing - June 2022 - 3
PET Food Processing - June 2022 - 4
PET Food Processing - June 2022 - 5
PET Food Processing - June 2022 - 6
PET Food Processing - June 2022 - 7
PET Food Processing - June 2022 - 8
PET Food Processing - June 2022 - 9
PET Food Processing - June 2022 - 10
PET Food Processing - June 2022 - 11
PET Food Processing - June 2022 - 12
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PET Food Processing - June 2022 - 14
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PET Food Processing - June 2022 - 18
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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