PET Food Processing - September 2018 - 11

TRENDS

appeal

CAN

Canned pet food has its place in the pet
food market, offering benefits and a
format for new products.
By Lynn Petrak | petfoodprocessing@sosland.com

A

As in the human food marketplace, concurrent
trends driven by taste, convenience, lifestyle
and interests impact the pet food marketplace.
For one thing, sustainable packaging is a growing focus of today's consumers, including pet
parents. On the other hand (or other paw, as it
may be), interest in wet pet food, particularly
among discerning millennial-aged shoppers
looking for premium products for their pets, is
holding and evolving; consumers spent $3.92
billion on wet cat food and $2.62 billion on
wet dog food in 2017, according to data from
Packaged Foods.
If consumers are looking for alternatives to
non-recyclable materials and are concerned
about excessive waste from plastic packaging,
where does this leave cans?
Cans, which have been edged on many store
shelves by dry dog foods and wet pet foods
packaged in chubs and other flexible, plasticbased formats over the years, continue to have
a place in the increasingly competitive pet food
market, spanning specialty brands and channels as well as traditional brands and stores, say
those in the industry.
The ongoing appeal of cans comes from a
variety of attributes, says Jilliann Smith, director of communications for Merrick Pet Care,
Amarillo, Texas. "The primary benefit of introducing canned food recipes into a dog's diet is
to strengthen pet parents' relationship during
feeding time," she adds.

Annabelle Immega, trade marketing
manager for Petcurean, with US headquarters in Houston, Texas, notes that
package design for pet food isn't an allor-nothing proposition. "While the
convenience of dry food still makes
it the most popular choice for pets,
there are numerous benefits to wet
food. For pet parents, wet food is a
great solution for those interested in
rotational feeding. Whether used as a
complete and balanced meal, a topper or
a treat, wet food makes it easier for pets to
sample different flavors and textures, ensuring they are getting nutrients from a variety of
sources," she explains.
From a product composition and quality
standpoint, wet pet foods packaged in cans offer certain benefits. "Because wet food is soft,
it is very easy to eat, making it a great option for pets who have dental issues -
for example, with teething puppies or
older pets who have pulled teeth. And
of course, there is the extra benefit of
acting as an additional source of hydration, which is key for typically water-averse pets such as cats and small
breed dogs," Immega remarks.
Wet pet food is a popular choice for pet owners interested in rotational feeding.
Merrick Pet Care

www.petfoodprocessing.net | September 2018 | PET FOOD PROCESSING

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PET Food Processing - September 2018

Table of Contents for the Digital Edition of PET Food Processing - September 2018

Pet Food Processing - September 2018
CONTENTS
OFF THE LEASH - Learning curve
TRENDS - Can appeal
PLANT PROFILE - capitalizing ON KIBBLE
SMALL BUSINESS PROFILE - the BUTCHER shop
EDUCATION - Extrusion Cooking 101
REGULATORY - International EXPORTS
FOOD SAFETY - COLD cure
INGREDIENTS - really CLEAN
WORLD MARKETS - South Africa PET FOOD
FORMULATION - balancing ACT
EQUIPMENT - the NEXT STEP
OPERATIONS - What could go WRONG?
PACKAGING - up and COMING
BEST IN SHOW
EVENTS
INDEX
PET Food Processing - September 2018 - Pet Food Processing - September 2018
PET Food Processing - September 2018 - Pet Food Processing - September 2018
PET Food Processing - September 2018 - 2
PET Food Processing - September 2018 - 3
PET Food Processing - September 2018 - 4
PET Food Processing - September 2018 - 5
PET Food Processing - September 2018 - 6
PET Food Processing - September 2018 - CONTENTS
PET Food Processing - September 2018 - OFF THE LEASH - Learning curve
PET Food Processing - September 2018 - 9
PET Food Processing - September 2018 - 10
PET Food Processing - September 2018 - TRENDS - Can appeal
PET Food Processing - September 2018 - 12
PET Food Processing - September 2018 - 13
PET Food Processing - September 2018 - 14
PET Food Processing - September 2018 - PLANT PROFILE - capitalizing ON KIBBLE
PET Food Processing - September 2018 - 16
PET Food Processing - September 2018 - 17
PET Food Processing - September 2018 - 18
PET Food Processing - September 2018 - 19
PET Food Processing - September 2018 - 20
PET Food Processing - September 2018 - 21
PET Food Processing - September 2018 - 22
PET Food Processing - September 2018 - 23
PET Food Processing - September 2018 - 24
PET Food Processing - September 2018 - 25
PET Food Processing - September 2018 - 26
PET Food Processing - September 2018 - SMALL BUSINESS PROFILE - the BUTCHER shop
PET Food Processing - September 2018 - 28
PET Food Processing - September 2018 - EDUCATION - Extrusion Cooking 101
PET Food Processing - September 2018 - 30
PET Food Processing - September 2018 - 31
PET Food Processing - September 2018 - 32
PET Food Processing - September 2018 - REGULATORY - International EXPORTS
PET Food Processing - September 2018 - 34
PET Food Processing - September 2018 - 35
PET Food Processing - September 2018 - 36
PET Food Processing - September 2018 - FOOD SAFETY - COLD cure
PET Food Processing - September 2018 - 38
PET Food Processing - September 2018 - 39
PET Food Processing - September 2018 - 40
PET Food Processing - September 2018 - INGREDIENTS - really CLEAN
PET Food Processing - September 2018 - 42
PET Food Processing - September 2018 - 43
PET Food Processing - September 2018 - 44
PET Food Processing - September 2018 - 45
PET Food Processing - September 2018 - 46
PET Food Processing - September 2018 - WORLD MARKETS - South Africa PET FOOD
PET Food Processing - September 2018 - 48
PET Food Processing - September 2018 - 49
PET Food Processing - September 2018 - 50
PET Food Processing - September 2018 - 51
PET Food Processing - September 2018 - 52
PET Food Processing - September 2018 - FORMULATION - balancing ACT
PET Food Processing - September 2018 - 54
PET Food Processing - September 2018 - 55
PET Food Processing - September 2018 - 56
PET Food Processing - September 2018 - 57
PET Food Processing - September 2018 - 58
PET Food Processing - September 2018 - EQUIPMENT - the NEXT STEP
PET Food Processing - September 2018 - 60
PET Food Processing - September 2018 - 61
PET Food Processing - September 2018 - 62
PET Food Processing - September 2018 - OPERATIONS - What could go WRONG?
PET Food Processing - September 2018 - 64
PET Food Processing - September 2018 - 65
PET Food Processing - September 2018 - 66
PET Food Processing - September 2018 - PACKAGING - up and COMING
PET Food Processing - September 2018 - BEST IN SHOW
PET Food Processing - September 2018 - 69
PET Food Processing - September 2018 - 70
PET Food Processing - September 2018 - 71
PET Food Processing - September 2018 - EVENTS
PET Food Processing - September 2018 - 73
PET Food Processing - September 2018 - INDEX
PET Food Processing - September 2018 - 75
PET Food Processing - September 2018 - 76
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