PET Food Processing - October 2019 - 23

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US c
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33

Source: Chicago-based market research firm IRI

s

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ACANA saw 166% growth; and
Pawstruck increased sales by 124%.
The smaller companies dominated sales growth from 2017 to 2018,
with EcoKind Pet Treats increasing
sales by 815%; Lilly's Choice growing
415%; and Brazilian Pet achieving
144% sales growth. These three companies sold between $500,000 and $1
million worth of pet food or treats
on Amazon.
According to Profitero, the topselling pet food and treat brands
on Amazon over that same period
were Purina, Hill's Science Diet,
Greenies, Blue Buffalo, Wellness
Natural Pet Food, Royal Canin,
Taste of the Wild, which is a
Diamond Pet Foods brand, Nutro,
which is a Mars Petcare brand, and
Natural Balance and Rachael Ray
Nutrish, both owned by The J.M.
Smucker Company.

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Refrig/Frozen: < 1%

33

de·pend·able
adjective
trustworthy & reliable

Mass premiumization
Until recently, independent pet specialty stores traditionally carried
higher priced brands and the lower
priced options were available in
mass retail outlets. Those lines have
begun to blur in the pet food and
treat market. Traditional barriers are
fading away and premium claims,
such as high protein, grain-free and
all-natural diets, continue to drive
sales. An increasingly wide variety
of premium pet foods have become
available through various mass and
e-commerce channels, speeding up
the "mass premiumization" of the
market, according to Packaged Facts'
annual report, "Pet Food in the U.S.,
14th Edition."
There is some question that by

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PET Food Processing - October 2019

Table of Contents for the Digital Edition of PET Food Processing - October 2019

Pet Food Processing - October 2019
Contents
Off the Leash - The intersection of industries
Industry Survey - Good problems
Statistics - By the numbers
Processor Profiles
Associations
Certifications - Living up to the label
Accelerators - On the fast track
Consultants - Tour guides
US Census - Just in
Ad index
PET Food Processing - October 2019 - Pet Food Processing - October 2019
PET Food Processing - October 2019 - Pet Food Processing - October 2019
PET Food Processing - October 2019 - 2
PET Food Processing - October 2019 - 3
PET Food Processing - October 2019 - 4
PET Food Processing - October 2019 - Contents
PET Food Processing - October 2019 - Off the Leash - The intersection of industries
PET Food Processing - October 2019 - 7
PET Food Processing - October 2019 - 8
PET Food Processing - October 2019 - Industry Survey - Good problems
PET Food Processing - October 2019 - 10
PET Food Processing - October 2019 - 11
PET Food Processing - October 2019 - 12
PET Food Processing - October 2019 - 13
PET Food Processing - October 2019 - 14
PET Food Processing - October 2019 - 15
PET Food Processing - October 2019 - 16
PET Food Processing - October 2019 - 17
PET Food Processing - October 2019 - 18
PET Food Processing - October 2019 - Statistics - By the numbers
PET Food Processing - October 2019 - 20
PET Food Processing - October 2019 - 21
PET Food Processing - October 2019 - 22
PET Food Processing - October 2019 - 23
PET Food Processing - October 2019 - 24
PET Food Processing - October 2019 - 25
PET Food Processing - October 2019 - 26
PET Food Processing - October 2019 - 27
PET Food Processing - October 2019 - 28
PET Food Processing - October 2019 - Processor Profiles
PET Food Processing - October 2019 - 30
PET Food Processing - October 2019 - 31
PET Food Processing - October 2019 - 32
PET Food Processing - October 2019 - 33
PET Food Processing - October 2019 - 34
PET Food Processing - October 2019 - 35
PET Food Processing - October 2019 - 36
PET Food Processing - October 2019 - 37
PET Food Processing - October 2019 - 38
PET Food Processing - October 2019 - 39
PET Food Processing - October 2019 - 40
PET Food Processing - October 2019 - 41
PET Food Processing - October 2019 - 42
PET Food Processing - October 2019 - 43
PET Food Processing - October 2019 - 44
PET Food Processing - October 2019 - Associations
PET Food Processing - October 2019 - 46
PET Food Processing - October 2019 - 47
PET Food Processing - October 2019 - 48
PET Food Processing - October 2019 - 49
PET Food Processing - October 2019 - 50
PET Food Processing - October 2019 - 51
PET Food Processing - October 2019 - 52
PET Food Processing - October 2019 - 53
PET Food Processing - October 2019 - 54
PET Food Processing - October 2019 - 55
PET Food Processing - October 2019 - 56
PET Food Processing - October 2019 - Certifications - Living up to the label
PET Food Processing - October 2019 - 58
PET Food Processing - October 2019 - 59
PET Food Processing - October 2019 - 60
PET Food Processing - October 2019 - 61
PET Food Processing - October 2019 - 62
PET Food Processing - October 2019 - Accelerators - On the fast track
PET Food Processing - October 2019 - 64
PET Food Processing - October 2019 - 65
PET Food Processing - October 2019 - 66
PET Food Processing - October 2019 - Consultants - Tour guides
PET Food Processing - October 2019 - 68
PET Food Processing - October 2019 - 69
PET Food Processing - October 2019 - 70
PET Food Processing - October 2019 - US Census - Just in
PET Food Processing - October 2019 - 72
PET Food Processing - October 2019 - 73
PET Food Processing - October 2019 - Ad index
PET Food Processing - October 2019 - 75
PET Food Processing - October 2019 - 76
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