PET Food Processing - October 2019 - 32

PROCESSOR PROFILES

Royal

CANIN
P

FAST FACTS
Founded: 1968
Headquarters:
St. Charles, Missouri
Manufacturing:
Lebanon, Tennessee;
Rolla, Missouri;
Fremont, Nebraska;
Sioux City,
South Dakota
Brands:
Royal Canin and
Eukanuba
Website:
www.royalcanin.com

Putting cats and dogs first is the central focus for
Royal Canin, which was founded in the late 1960s by
a veterinarian and is now a major subsidiary of Mars
Petcare. The company develops nutritional solutions
for dogs and cats that cater to specific, functional
health needs.
This manufacturer is not typically concerned
with the latest ingredient and formulation trends
driving the pet food market because it is hyperfocused on delivering consistently balanced, tailormade nutrition for cats and dogs. For example,
some Royal Canin products include breed-specific
formulas, life stage and lifestyle-specific diets, and
nutrition for animals with sensitivities or health
concerns, such as digestive, skin or oral issues.
The company also manufactures therapeutic diets,
available exclusively through veterinary clinics,
that target health concerns.
Eukanuba, the other pet food brand manufactured
by Royal Canin, has a similar nutritional philosophy
but is more focused on incorporating high levels
of meat to create dog foods that are reminiscent of
an ancestral, carnivore diet. Animal proteins, most
commonly chicken or lamb, are the number one
ingredient in all Eukanuba formulas, which boast a
range of health benefits from oral health to mobility
and digestion support.
Overall, Royal Canin's goal is to provide effective,
palatable and science-backed formulas. To achieve
this, it continually partners with leading scientific,
veterinary and behavioral experts to improve its formulations, says Andrea Goldstein, external communications manager for Royal Canin.

PET FOOD PROCESSING | 2019 | www.petfoodprocessing.net

Royal Canin believes one way to earn consumer
trust is by being meticulous in formulating and
developing pet food, then backing up its formulations with research and science backed by industry
experts. Royal Canin prides itself on its precisely

"We never stop learning and
never take anything
for granted."
Andrea Goldstein, external communications
manager, Royal Canin

and intentionally balanced formulas. To make sure
that nutrients meet the manufacturer's high quality
and safety standards, all its ingredient suppliers are
carefully vetted, and each shipment is tested against
rigorous standards.
Production is also closely monitored at Royal
Canin. Its state-of-the-art systems and food safety
standards utilize modern technology, for example.
Each individual diet is formulated to deliver the
exact level of natural antioxidants, vitamins, fiber,
prebiotics and minerals that are essential to a pet's
unique health needs.
Additionally, Royal Canin has established robust sustainability goals to prove its dedication to
pets, people and the planet by reducing environmental impacts, improving workers' lives along its
value chain, and pushing for scientific advancement to help pets live longer and happier lives,
Goldstein says.

http://www.royalcanin.com http://www.petfoodprocessing.net

PET Food Processing - October 2019

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