PET Food Processing - October 2019 - 40

PROCESSOR PROFILES

THE J.M.

SMUCKER
COMPANY

T
FAST FACTS
Founded: 1897
Headquarters:
Orrville, Ohio
Brands: Portfolio of
13 pet food and treat
brands
Website:
www.jmsmucker.com

The J.M. Smucker Company has been in the pet
food and treat business for a long time, but its acquisitions of Big Heart Pet Brands in February 2015
and Ainsworth Pet Nutrition in May 2018 seem to
have taken the product category to the next level.
In fact, Smucker's pet segment has grown to be the
company's most profitable product category in terms
of net sales, beating the next largest category, coffee,
by more than $204 million in net sales in the first
quarter of its 2020 fiscal year.
The J.M. Smucker Company manages 13 pet food
and treat brands. Among them are Meow Mix, MilkBone, Kibbles 'n Bits, Natural Balance, Pup-Peroni
and 9Lives. Milk-Bone is considered to be one of the
company's four core brands across all product categories - along with fruit spreads, Jif and Folgers -
while offerings such as Nature's Recipe and Nutrish
offer quality and price differentiation in the company's pet segment with more premium options at
higher price points.
President and CEO Mark Smucker said at the
2019 Consumer Analyst Group of New York
(CAGNY) Conference that it expects Nutrish and
Nature's Recipe to deliver high-growth over the next
five years. The company said it plans to grow its dog
food category through product innovation and strategic marketing, with Nutrish and Nature's Recipe at
the forefront of that effort. On the cat food side, the
company reported a successful marketing campaign
to develop new brand positioning for Meow Mix,
which yielded a 4% increase in consumption yearover-year since it was implemented.
Throughout the company's 2019 fiscal year, pet

PET FOOD PROCESSING | 2019 | www.petfoodprocessing.net

food and treat net sales totaled $2.9 billion. In the
J.M. Smucker Company's most recent financial statement, filed for the three months ended July 31, 2019,
the company reported net sales for its pet segment
totaled $669.9 million, representing roughly 38% of

"With pet now positioned
as our largest business,
representing nearly
40% of sales, we have a
strong portfolio of pet
brands to capitalize on
consumer trends."
Mark Smucker, president and CEO,
The J.M. Smucker Company

the company's total revenue for the quarter. Within
that segment, dog food sales totaled $295.6 million,
followed by cat food at $195.9 million and pet snacks
at $193.2 million.
Like many large manufacturers, company-wide
sustainability is a priority for The J.M. Smucker
Company as it strives to divert 95% of its waste
from landfills, reduce water use intensity by 15%
and reduce greenhouse gas emissions intensity by
10% by 2020.
With a highly diverse portfolio of pet food and treat
offerings ranging from value brands to premium pet
specialty competitors, Smucker's is and will continue to
be a force to reckon with in the US pet market.

http://www.jmsmucker.com http://www.petfoodprocessing.net

PET Food Processing - October 2019

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