PET Food Processing - October 2019 - 69

and will also ensure your product is
allowed to stay on the shelf - both
the retail and online shelf."
Success in the consumer market
requires much more than a good recipe and label approval. Independent
consultants help guide all aspects
of running a profitable business. "It
is not about just building a formula,"
Collings says. "A product is part of
a winning business." He recommends that companies seek out professionals who offer experience in
the retail environment.
Krestel-Rickert agrees that companies need to know what makes their
product special compared to all the
rest and how it fits in the retail landscape. She encourages companies to
"completely understand all aspects
of your food/treats so you can truly
differentiate your products from
competitors keeping quality, safety
and nutritional benefits in mind but
deliver the message clearly and in an
understandable way."
The path to a successful pet food
or treat is complex and deciding who
can help with that process is very individual to each company and product. As part of the process of reaching out to consultants, Thomas says
it's important to decide what advice
to take and what advice to kindly
decline. "Don't ignore your initial
ideas regardless of what the first consultant or manufacturer you've contacted says," Thomas advises. "Most
of the time your ideas can become
reality somehow, somewhere." Just
find the right tour guide.
PFP

For more information on the resources
mentioned, contact information is listed below:
Deena Krestel-Rickert, Ph.D.
dkrestelrickert@gmail.com
BSM Partners
info@bsmpartners.net
North River Enterprises
www.northriverenterprises.com
Collings Nutrition Solutions
www.cnutritionsolutions.com
CK Nutrition
www.ckpetnutrition.com

"It's important to know what
you don't know and engage
professionals within nutrition,
formulation and regulation
whose purpose it is to safeguard
your company." August Konie, Jr., BSM Assurance

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www.petfoodprocessing.net | 2019 | PET FOOD PROCESSING

69



http://www.northriverenterprises.com http://www.cnutritionsolutions.com http://www.ckpetnutrition.com http://www.aristaindustries.com

PET Food Processing - October 2019

Table of Contents for the Digital Edition of PET Food Processing - October 2019

Pet Food Processing - October 2019
Contents
Off the Leash - The intersection of industries
Industry Survey - Good problems
Statistics - By the numbers
Processor Profiles
Associations
Certifications - Living up to the label
Accelerators - On the fast track
Consultants - Tour guides
US Census - Just in
Ad index
PET Food Processing - October 2019 - Pet Food Processing - October 2019
PET Food Processing - October 2019 - Pet Food Processing - October 2019
PET Food Processing - October 2019 - 2
PET Food Processing - October 2019 - 3
PET Food Processing - October 2019 - 4
PET Food Processing - October 2019 - Contents
PET Food Processing - October 2019 - Off the Leash - The intersection of industries
PET Food Processing - October 2019 - 7
PET Food Processing - October 2019 - 8
PET Food Processing - October 2019 - Industry Survey - Good problems
PET Food Processing - October 2019 - 10
PET Food Processing - October 2019 - 11
PET Food Processing - October 2019 - 12
PET Food Processing - October 2019 - 13
PET Food Processing - October 2019 - 14
PET Food Processing - October 2019 - 15
PET Food Processing - October 2019 - 16
PET Food Processing - October 2019 - 17
PET Food Processing - October 2019 - 18
PET Food Processing - October 2019 - Statistics - By the numbers
PET Food Processing - October 2019 - 20
PET Food Processing - October 2019 - 21
PET Food Processing - October 2019 - 22
PET Food Processing - October 2019 - 23
PET Food Processing - October 2019 - 24
PET Food Processing - October 2019 - 25
PET Food Processing - October 2019 - 26
PET Food Processing - October 2019 - 27
PET Food Processing - October 2019 - 28
PET Food Processing - October 2019 - Processor Profiles
PET Food Processing - October 2019 - 30
PET Food Processing - October 2019 - 31
PET Food Processing - October 2019 - 32
PET Food Processing - October 2019 - 33
PET Food Processing - October 2019 - 34
PET Food Processing - October 2019 - 35
PET Food Processing - October 2019 - 36
PET Food Processing - October 2019 - 37
PET Food Processing - October 2019 - 38
PET Food Processing - October 2019 - 39
PET Food Processing - October 2019 - 40
PET Food Processing - October 2019 - 41
PET Food Processing - October 2019 - 42
PET Food Processing - October 2019 - 43
PET Food Processing - October 2019 - 44
PET Food Processing - October 2019 - Associations
PET Food Processing - October 2019 - 46
PET Food Processing - October 2019 - 47
PET Food Processing - October 2019 - 48
PET Food Processing - October 2019 - 49
PET Food Processing - October 2019 - 50
PET Food Processing - October 2019 - 51
PET Food Processing - October 2019 - 52
PET Food Processing - October 2019 - 53
PET Food Processing - October 2019 - 54
PET Food Processing - October 2019 - 55
PET Food Processing - October 2019 - 56
PET Food Processing - October 2019 - Certifications - Living up to the label
PET Food Processing - October 2019 - 58
PET Food Processing - October 2019 - 59
PET Food Processing - October 2019 - 60
PET Food Processing - October 2019 - 61
PET Food Processing - October 2019 - 62
PET Food Processing - October 2019 - Accelerators - On the fast track
PET Food Processing - October 2019 - 64
PET Food Processing - October 2019 - 65
PET Food Processing - October 2019 - 66
PET Food Processing - October 2019 - Consultants - Tour guides
PET Food Processing - October 2019 - 68
PET Food Processing - October 2019 - 69
PET Food Processing - October 2019 - 70
PET Food Processing - October 2019 - US Census - Just in
PET Food Processing - October 2019 - 72
PET Food Processing - October 2019 - 73
PET Food Processing - October 2019 - Ad index
PET Food Processing - October 2019 - 75
PET Food Processing - October 2019 - 76
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