PET Food Processing - March 2020 - 67

PACKAGING

the
singles
scene
Single-serve and sample-size
products reveal the power of one.
By Lynn Petrak | petfoodprocessing@sosland.com

G

Good things come in small packages, right? That adage
has extended into the pet market driven by the demand
for convenience and portion control, underscoring both
the humanization of pets and pet parents' own ongoing
quest for ease of use.
According to Mintel GNPD (Global New Products
Database) data, 18% of new pet food products introduced in 2018 had some kind of convenience claim. A
2018 report on pet product packaging innovations from
Packaged Facts confirms that pet parents are interested
in convenience.
"This is a growing business," reports Julian Stauffer,
chief operating officer for Hawthorne, New York-based
PTI, Packaging Technologies and Inspection. According
to Stauffer, the company's pouch and cup solutions are
generally single-serve, whether for human or pet meals.
Lori Gobris, senior marketing manager for Amcor
Flexibles North America, Oskhosh, Wisconsin, agrees
that there are new formats and opportunities for singleserve packaging in this industry. "The addition of singleserve portions in pet food is starting to be seen on shelf,
such as a larger bag with individual pouches of a single
serving of dry food. This is only to be expected as pet
parents want to take their pets along with them in their
active lives and start to look for that type of convenience
for their pets as well. This could be for a long day of hiking where their dog needs some additional hydration or

Snacking is a
noticeable trend
among millennials
that's expected
to influence their
Nibble meets kibble
pet food and
Indeed, various aspects of convenience have propelled treat purchasing
the launch of more single-serve pet food and treats, decisions.
sold individually or in multipacks. Pet snacking is one ePac Flexible Packaging
of those aspects. "A major trend in the food industry is
more snacking versus regular meals. A recent study by
Mondale International and The Harris Poll found that
snacking is preferred to eating meals for 59% of adults
worldwide. For millennials, that figure jumps to 70%. So
I think we will definitely see the snacking trend increase
for pets, too," observes Joel Schmidt, director, business
development for Austin, Texas-headquartered ePac
Flexible Packaging, which produces stand-up pouches,
flat pouches and rollstock for flow-wrapped items for
single-serve and sample items.
While many pet treats have long been merchandised
in single-serve form, including individual rawhide rolls
or shrink-wrapped bone-shaped treats, there are a host
of innovative snacks on the market today.
Plato Pet Treats, Fresno, California, offers products
like THINKERS meat sticks in single-serve packaging
designed for sales at the checkout counter, something
a weekend away where they want to have only the right
amount of food along," she observes, adding that this
will likely be a niche area to complement the current variety of sizes in the market.

www.petfoodprocessing.net | March 2020 | PET FOOD PROCESSING

67


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PET Food Processing - March 2020

Table of Contents for the Digital Edition of PET Food Processing - March 2020

PET Food Processing - March 2020
Contents
OFF THE LEASH - Dearth of data
TRENDS - Pets vs. planet
PLANT PROFILE - Recognized as Champions
FOOD SAFETY - Plan, test, improve, repeat
REGULATORY - Building on success
INGREDIENTS - Balanced benefits
FORMULATION - Understanding palatability
EQUIPMENT - Eye on dry
EQUIPMENT - Key to kibble control
OPERATIONS - 21st century pest control
PACKAGING - The singles scene
BEST IN SHOW
PATENTS TO PONDER
EVENTS
CLASSIFIED ADVERTISING
AD INDEX
SIT, STAY, READ
PET Food Processing - March 2020 - PET Food Processing - March 2020
PET Food Processing - March 2020 - PET Food Processing - March 2020
PET Food Processing - March 2020 - 2
PET Food Processing - March 2020 - 3
PET Food Processing - March 2020 - 4
PET Food Processing - March 2020 - Contents
PET Food Processing - March 2020 - OFF THE LEASH - Dearth of data
PET Food Processing - March 2020 - 7
PET Food Processing - March 2020 - 8
PET Food Processing - March 2020 - TRENDS - Pets vs. planet
PET Food Processing - March 2020 - 10
PET Food Processing - March 2020 - 11
PET Food Processing - March 2020 - 12
PET Food Processing - March 2020 - 13
PET Food Processing - March 2020 - 14
PET Food Processing - March 2020 - 15
PET Food Processing - March 2020 - PLANT PROFILE - Recognized as Champions
PET Food Processing - March 2020 - 17
PET Food Processing - March 2020 - 18
PET Food Processing - March 2020 - 19
PET Food Processing - March 2020 - 20
PET Food Processing - March 2020 - 21
PET Food Processing - March 2020 - 22
PET Food Processing - March 2020 - 23
PET Food Processing - March 2020 - 24
PET Food Processing - March 2020 - 25
PET Food Processing - March 2020 - 26
PET Food Processing - March 2020 - FOOD SAFETY - Plan, test, improve, repeat
PET Food Processing - March 2020 - 28
PET Food Processing - March 2020 - 29
PET Food Processing - March 2020 - 30
PET Food Processing - March 2020 - 31
PET Food Processing - March 2020 - 32
PET Food Processing - March 2020 - REGULATORY - Building on success
PET Food Processing - March 2020 - 34
PET Food Processing - March 2020 - 35
PET Food Processing - March 2020 - 36
PET Food Processing - March 2020 - INGREDIENTS - Balanced benefits
PET Food Processing - March 2020 - 38
PET Food Processing - March 2020 - 39
PET Food Processing - March 2020 - 40
PET Food Processing - March 2020 - 41
PET Food Processing - March 2020 - 42
PET Food Processing - March 2020 - FORMULATION - Understanding palatability
PET Food Processing - March 2020 - 44
PET Food Processing - March 2020 - 45
PET Food Processing - March 2020 - 46
PET Food Processing - March 2020 - 47
PET Food Processing - March 2020 - 48
PET Food Processing - March 2020 - EQUIPMENT - Eye on dry
PET Food Processing - March 2020 - 50
PET Food Processing - March 2020 - 51
PET Food Processing - March 2020 - 52
PET Food Processing - March 2020 - 53
PET Food Processing - March 2020 - 54
PET Food Processing - March 2020 - 55
PET Food Processing - March 2020 - 56
PET Food Processing - March 2020 - EQUIPMENT - Key to kibble control
PET Food Processing - March 2020 - 58
PET Food Processing - March 2020 - 59
PET Food Processing - March 2020 - 60
PET Food Processing - March 2020 - OPERATIONS - 21st century pest control
PET Food Processing - March 2020 - 62
PET Food Processing - March 2020 - 63
PET Food Processing - March 2020 - 64
PET Food Processing - March 2020 - 65
PET Food Processing - March 2020 - 66
PET Food Processing - March 2020 - PACKAGING - The singles scene
PET Food Processing - March 2020 - 68
PET Food Processing - March 2020 - 69
PET Food Processing - March 2020 - 70
PET Food Processing - March 2020 - 71
PET Food Processing - March 2020 - 72
PET Food Processing - March 2020 - 73
PET Food Processing - March 2020 - BEST IN SHOW
PET Food Processing - March 2020 - 75
PET Food Processing - March 2020 - PATENTS TO PONDER
PET Food Processing - March 2020 - 77
PET Food Processing - March 2020 - 78
PET Food Processing - March 2020 - EVENTS
PET Food Processing - March 2020 - CLASSIFIED ADVERTISING
PET Food Processing - March 2020 - AD INDEX
PET Food Processing - March 2020 - SIT, STAY, READ
PET Food Processing - March 2020 - 83
PET Food Processing - March 2020 - 84
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