PET Food Processing - March 2020 - 9

PETSvs.
PLANET

TRENDS

Addressing the rift between humanization and sustainability and how
the pet market can strike a healthy balance between the two trends.
By Jordan Tyler | jtyler@sosland.com

T

There are several different ways to look at the humanization and
sustainability trends in the pet food and treat market. Ingredients
and formulations, as well as processes and operational tactics, are
either humanizing, environmentally conscious, both or neither,
depending on who you ask and what their perspective is.
The two trends coexist in a complicated market flooded with a
wide array of consumer demands, some of which are in conflict. Some
professionals argue that the humanization of pet food is counterproductive to sustainability demands, while others say both trends present opportunities for innovation in the industry.

public is increasingly aware of and interested in how food for their
own consumption is sourced and made, and inevitably this sensibility finds its way into food choices for their pets," says Rich Kelleman,
co-founder and CEO, Bond Pet Foods, Boulder, Colorado.
Naturally, these pet owners transfer their own nutritional philosophies to their pets. Once human food trends are recognized in
the market, Mars Petcare estimates it only takes one and a half to
two years for them to cascade into the pet food and treat market.
The company, which tracks these trends, says the transition previously took five to seven years. This acceleration has given rise to
a humanized pet market - one which James Bello, co-founder of

The trade-offs
Humanization stems from an increase in awareness and concern
among consumers about their pets' well-being and health. "The

The humanization of pets has pushed pet food products to become more and
more premium, which in turn drives growth for the industry as a whole.
The Honest Kitchen

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PET Food Processing - March 2020

Table of Contents for the Digital Edition of PET Food Processing - March 2020

PET Food Processing - March 2020
Contents
OFF THE LEASH - Dearth of data
TRENDS - Pets vs. planet
PLANT PROFILE - Recognized as Champions
FOOD SAFETY - Plan, test, improve, repeat
REGULATORY - Building on success
INGREDIENTS - Balanced benefits
FORMULATION - Understanding palatability
EQUIPMENT - Eye on dry
EQUIPMENT - Key to kibble control
OPERATIONS - 21st century pest control
PACKAGING - The singles scene
BEST IN SHOW
PATENTS TO PONDER
EVENTS
CLASSIFIED ADVERTISING
AD INDEX
SIT, STAY, READ
PET Food Processing - March 2020 - PET Food Processing - March 2020
PET Food Processing - March 2020 - PET Food Processing - March 2020
PET Food Processing - March 2020 - 2
PET Food Processing - March 2020 - 3
PET Food Processing - March 2020 - 4
PET Food Processing - March 2020 - Contents
PET Food Processing - March 2020 - OFF THE LEASH - Dearth of data
PET Food Processing - March 2020 - 7
PET Food Processing - March 2020 - 8
PET Food Processing - March 2020 - TRENDS - Pets vs. planet
PET Food Processing - March 2020 - 10
PET Food Processing - March 2020 - 11
PET Food Processing - March 2020 - 12
PET Food Processing - March 2020 - 13
PET Food Processing - March 2020 - 14
PET Food Processing - March 2020 - 15
PET Food Processing - March 2020 - PLANT PROFILE - Recognized as Champions
PET Food Processing - March 2020 - 17
PET Food Processing - March 2020 - 18
PET Food Processing - March 2020 - 19
PET Food Processing - March 2020 - 20
PET Food Processing - March 2020 - 21
PET Food Processing - March 2020 - 22
PET Food Processing - March 2020 - 23
PET Food Processing - March 2020 - 24
PET Food Processing - March 2020 - 25
PET Food Processing - March 2020 - 26
PET Food Processing - March 2020 - FOOD SAFETY - Plan, test, improve, repeat
PET Food Processing - March 2020 - 28
PET Food Processing - March 2020 - 29
PET Food Processing - March 2020 - 30
PET Food Processing - March 2020 - 31
PET Food Processing - March 2020 - 32
PET Food Processing - March 2020 - REGULATORY - Building on success
PET Food Processing - March 2020 - 34
PET Food Processing - March 2020 - 35
PET Food Processing - March 2020 - 36
PET Food Processing - March 2020 - INGREDIENTS - Balanced benefits
PET Food Processing - March 2020 - 38
PET Food Processing - March 2020 - 39
PET Food Processing - March 2020 - 40
PET Food Processing - March 2020 - 41
PET Food Processing - March 2020 - 42
PET Food Processing - March 2020 - FORMULATION - Understanding palatability
PET Food Processing - March 2020 - 44
PET Food Processing - March 2020 - 45
PET Food Processing - March 2020 - 46
PET Food Processing - March 2020 - 47
PET Food Processing - March 2020 - 48
PET Food Processing - March 2020 - EQUIPMENT - Eye on dry
PET Food Processing - March 2020 - 50
PET Food Processing - March 2020 - 51
PET Food Processing - March 2020 - 52
PET Food Processing - March 2020 - 53
PET Food Processing - March 2020 - 54
PET Food Processing - March 2020 - 55
PET Food Processing - March 2020 - 56
PET Food Processing - March 2020 - EQUIPMENT - Key to kibble control
PET Food Processing - March 2020 - 58
PET Food Processing - March 2020 - 59
PET Food Processing - March 2020 - 60
PET Food Processing - March 2020 - OPERATIONS - 21st century pest control
PET Food Processing - March 2020 - 62
PET Food Processing - March 2020 - 63
PET Food Processing - March 2020 - 64
PET Food Processing - March 2020 - 65
PET Food Processing - March 2020 - 66
PET Food Processing - March 2020 - PACKAGING - The singles scene
PET Food Processing - March 2020 - 68
PET Food Processing - March 2020 - 69
PET Food Processing - March 2020 - 70
PET Food Processing - March 2020 - 71
PET Food Processing - March 2020 - 72
PET Food Processing - March 2020 - 73
PET Food Processing - March 2020 - BEST IN SHOW
PET Food Processing - March 2020 - 75
PET Food Processing - March 2020 - PATENTS TO PONDER
PET Food Processing - March 2020 - 77
PET Food Processing - March 2020 - 78
PET Food Processing - March 2020 - EVENTS
PET Food Processing - March 2020 - CLASSIFIED ADVERTISING
PET Food Processing - March 2020 - AD INDEX
PET Food Processing - March 2020 - SIT, STAY, READ
PET Food Processing - March 2020 - 83
PET Food Processing - March 2020 - 84
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