PET Food Processing - September 2020 - 54

PACKAGING

35%

OF PET OWNERS HAVE ALREADY CHOSEN
MORE ECO-FRIENDLY PET PRODUCTS.
Rover.com

from more sustainable materials or moving to recyclable
or compostable formats.

Material issues

The Materials Recovery
for the Future consortium
highlighted a successful
pilot program in June, in
which it utilizes optical
sorting technology to
reprocess and add value
to flexible packaging
recyclables, including used
pet food bags.
Big Foot, Nestlé Purina PetCare

54

While sustainable packaging efforts used to focus on
reducing the amount of material in a package, greener
packaging increasingly encompasses materials sourced
from the earth.
"There isn't a lot of conversation about reduced materials - it's about what type of packaging people are actually
making," Bauer said, adding that PSC has created a webinar series on eco-friendly packaging and conducted lifecycle analyses of different packaging materials and types.
There are several marketplace examples of this emphasis on materials. Boulder-based Only Natural Pet
uses a bag made of 30% bioplastic materials for its
Mindful Meals products. The packaging was developed
with Peel Plastic Products Limited, an Ontario-based
provider of customer packaging solutions, and Braskem,
which offers a sugarcane-based "green" polymer.
According to Mark Liberman, vice president, sales
and marketing, Peel Plastics Ltd., the packaging for this
line reflects the evolving nature of sustainable packaging
across the board.
"The industry has been working on more sustainable
solutions for years," Liberman said. "Initially, our efforts

PET FOOD PROCESSING | September 2020 | www.petfoodprocessing.net

were focused on pack size reduction and using less material to make equally durable solutions. A number of
individual brand owners have called out more sustainable packaging solutions as one of their top priorities
for the next five years. As a result, the flexible packaging
industry has intensified its focus on a wider breadth of
solutions both in response to consumers and a desire to
contribute to a brighter future for all of us."
Brazilian sugarcane is also used to create a PlantBag
with up to 40% plant-based, BPA-plastic used for
the Unrefined line of pet food products offered by
Earthborn Holistic, a brand by Midwestern Pet Foods,
Inc., Evansville, Ind.
Another pet food brand, The Honest Kitchen, offers
boxes made from a blend of recyclable material and material certified by the Sustainable Forestry Initiative. The
boxes are 100% biodegradable, recyclable or compostable.
Although smaller and mid-size brands that specialize in products that are organic, natural or produced in
a sustainable way often "walk the walk," larger brands
are also embracing eco-friendly packaging materials. St.
Louis, Mo.-based Nestlé Purina PetCare is working toward a goal of 100% reusable or recyclable packaging by
2025. More than 80% of its current packaging by weight
is recyclable, including wet pet food cans and materials made from paperboard. In 2020, Purina's Tidy Cats


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PET Food Processing - September 2020

Table of Contents for the Digital Edition of PET Food Processing - September 2020

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PET Food Processing - September 2020 - 1
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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