PET Food Processing - October 2020 - 10

INDUSTRY OVERVIEW

food sales totaled $93.9 billion in 2019, an increase
of 6.5% over 2018. US pet food and treat consumers
accounted for 36.5% of that by purchasing $34.3 billion of pet food and treats, of which nearly $6 billion
was spent on dog and cat treats and mix-ins. US pet
food sales grew in 2019 by 5.8% over 2018.
Wet pet foods seem to be on a roll. Chicago-based
market research firm IRI reports wet dog food and
wet cat food sales grew 7.7% and 7.2% respectively
over the last 52 weeks ending Aug. 9 compared to the
previous 52 weeks in the "US Multi-Outlet" channel,
which includes grocery, drug, mass market, military,
select clubs and dollar retailers.

Percentage growth of pet food
sales on Amazon.com*

As pets were promoted from an important member
of the family to co-worker and constant companion,
wet food and treats are increasingly part of the pet
diet mix as either stand-alone complete-and-balanced
meals, meal toppers, mix-ins, pour-overs, lickable
treats, mousse textured supplements or frozen treats.
Wet pet foods and treats promise the benefit of added
hydration for pets as brands encourage pet owners to
combine wet options with dry kibble.
Bringing more planning, thought and variety to pet
mealtimes are formulas that mimic popular human
cuisines such as Health Extension's Tuscan Style Quail
and Italian Feast Venison canned formulas, as well

Top brands on Amazon* by sales
(showing growth by brand)

Total Pet Food

45%

32%

Cat Dry

47%

Dog Wet

Cat Wet

63%

61%

DOG DRY

Dog Dry

Cat Treats

Dog Treats

105%
DOG WET

52%

Time period: January 2020 - June 2020
versus same period 2019
*Amazon.com (Classic + Pantry) Source: Profitero

Rank

Brand

Growth

1

Purina

73%

2

Blue Buffalo

18%

3

Hill's Science Diet

61%

4

Royal Canin

83%

5

Nutro

16%

Rank

Brand

Growth

1

Purina

94%

2

Cesar

74%

3

Blue Buffalo

58%

4

Hill's Science Diet

110%

5

Pedigree

179%

Rank

Brand

Growth

1

Purina

57%

2

Hill's Science Diet

57%

3

Blue Buffalo

38%

4

Iams

72%

5

Royal Canin

36%

Rank

Brand

Growth

1

Purina

79%

2

Sheba

101%

3

Wellness

25%

4

Hill's Science Diet

56%

5

Blue Buffalo

52%

2019 Pet Food Sales

Global

$34.3

$93.9

billion

billion

5.8%

6.5%

growth vs 2018

CAT DRY

US

growth vs 2018

Pet Food Product Launches
2017-2020

2017 - 632
2018 - 618

2019 - 510
2020 - 169

Source: Mintel Global New Products Database (GNPD)

10

PET FOOD PROCESSING | October 2020 | www.petfoodprocessing.net

CAT WET

Source: Euromonitor International

Time period: January 2020 - June 2020
versus same period 2019
*Amazon.com (Classic + Pantry) Source: Profitero



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PET Food Processing - October 2020

Table of Contents for the Digital Edition of PET Food Processing - October 2020

PET Food Processing - October 2020 - 1
PET Food Processing - October 2020 - 1
PET Food Processing - October 2020 - 2
PET Food Processing - October 2020 - 3
PET Food Processing - October 2020 - 4
PET Food Processing - October 2020 - 5
PET Food Processing - October 2020 - 6
PET Food Processing - October 2020 - 7
PET Food Processing - October 2020 - 8
PET Food Processing - October 2020 - 9
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PET Food Processing - October 2020 - handmann - 1
PET Food Processing - October 2020 - handmann - 2
PET Food Processing - October 2020 - handmann - 3
PET Food Processing - October 2020 - handmann - 4
PET Food Processing - October 2020 - handmann - 5
PET Food Processing - October 2020 - handmann - 6
PET Food Processing - October 2020 - handmann - 7
PET Food Processing - October 2020 - handmann - 8
PET Food Processing - October 2020 - 35
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https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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