PET Food Processing - October 2020 - 15

to meet in person at Global
Pet Expo in February. A few
of the notable product trends
at that show included graininclusive diets, the development of complementary dry
and wet pet food formulas,
whole-prey nutrition, the use
of solutions-based ingredients and proliferation in wet,
fresh and frozen pet food
and treats.
New product launches this
spring and summer included
solution based offerings,
whole-grain and fiber-rich
ingredients, the convenience
of bars for on-the-go pet
owners, innovations to classic biscuit formats, creamy
treats, and multiple variations on freeze-dried proteins
and raw-coated offerings.
Despite new product introductions slowing, the push
for pet owners to feed a wider
variety of product formats -
often referred to as rotational
feeding - helps support the
sales growth seen in formats
other than dry kibble.
With a few notable exceptions, units sold have declined across the majority of
pet food and treat categories,
but the increase in the price
per unit across all categories
has provided the growth in
sales. Refrigerated and frozen
dog food, dog treats and cat
treats increased in units sold
during the last 52 weeks ending Aug. 9 compared to the
previous 52 weeks in the "US
Multi-Outlet" channel, according to IRI. Dry dog food
had the largest price increase
of $0.62 per unit, while wet
cat food and cat treats tied
for the smallest unit price
increase of $0.10 each. This
isn't surprising based on the
difference in the typical unit

Leading Frozen/Refrigerated
Cat Food Vendors

Dollar sales

Price per unit

FZ/RFG CAT FOOD

$7,740,984

% change
vs YA
-12.6%

Freshpet

$7,739,972
$1,012

Current

Primal Pet Foods

$3.91

Change
vs YA
$0.36

-12.6%

$3.91

$0.36

-27.3%

$23.99

$2.48

Current

Total US Multi-outlet (Grocery, Drug, Mass Market, Military and Select Club & Dollar Retailers) Time: Latest 52 Weeks Ending Aug. 9, 2020
Source: Chicago-based market research firm IRI

Leading Wet Dog Food Vendor

Dollar sales

Price per unit

Current

% change
vs YA

Current

Change
vs YA

$1,860,522,953

7.7%

$2.03

$0.23

Mars Petcare

$958,358,563

9.0%

$2.10

$0.30

Nestlé Purina PetCare

$529,513,574

-0.2%

$1.97

$0.15

Private Label Brands

$147,222,981

8.9%

$1.62

$0.11

Blue Buffalo

$113,008,286

58.0%

$2.36

$0.08

Ainsworth Pet Nutrition

$47,418,417

3.3%

$3.18

$0.31

Big Heart Pet Brands

$43,171,327

10.5%

$1.71

$0.23

Newman's Own Organics

$5,348,972

-36.0%

$2.61

$0.07

I and love and you

$2,664,685

79.1%

$2.23

$0.10

Mars, Inc.

$2,283,763

-51.5%

$1.70

$0.00

Sunshine Mills

$1,839,750

17.9%

$0.83

-$0.02

TOTAL WET DOG FOOD

Total US Multi-outlet (Grocery, Drug, Mass Market, Military and Select Club & Dollar Retailers) Time: Latest 52 Weeks Ending Aug. 9, 2020
Source: Chicago-based market research firm IRI

Leading Frozen/refrigerated
Dog Food Vendors

Dollar sales

Price per unit

Current

% change
vs YA

Current

Change
vs YA

FZ/RFG DOG FOOD

$389,365,030

30.8%

$7.30

$0.33

Freshpet

$342,992,094

33.5%

$8.15

$0.25

Nestlé Purina PetCare

$25,711,850

9.3%

$4.06

$0.02

J&J Snack Foods

$11,449,885

18.3%

$3.29

$0.07

Bil-Jac

$3,555,936

1.0%

$8.01

$0.41

Private Label Brands

$3,041,680

36.4%

$6.03

$2.13

The Bear & The Rat

$2,173,253

69.5%

$5.90

$0.11

Yogi-Dog

$136,015

114.3%

$1.65

-$0.10

The Barking Dog

$103,532

-58.4%

$6.02

$0.07

Idahound

$63,112

17.0%

$11.56

$1.66

Pooch Cake

$46,228

$5.55

$5.55

Total US Multi-outlet (Grocery, Drug, Mass Market, Military and Select Club & Dollar Retailers) Time: Latest 52 Weeks Ending Aug. 9, 2020
Source: Chicago-based market research firm IRI

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PET Food Processing - October 2020

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