PET Food Processing - October 2020 - 24

NEW PRODUCTS

Plato's On-The-Go Energy Bars
PLATO'S ON-THE-GO
ENERGY BARS

These treats are "made for trail-blazing, road-running, squirrel-chasing, park-punishing dogs that are
on the move," according to the company. They are
sold in single-serve, travel-sized packaging and formulated with real meat protein, fruits and vegetables
to provide an energy boost to active or traveling dogs.

WOOFWELL BREEDSPECIFIC SUPPLEMENTS

LORD JAMESON'S
HOLIDAY TREATS

HEIRLOOM PET'S
HEMP SUPPLEMENTS

TENDER & TRUE FARMER'S
MARKET RECIPE

Tender & True

24

PET FOOD PROCESSING | October 2020 | www.petfoodprocessing.net

This environmentally conscious pet brand will
launch two new dog products this year: a freezedried Farmer's Market Recipe and Organic Smoked
Salmon premium jerky treats. Its complete-and-balanced Farmers Market Recipe includes 100% organic
fruits and vegetables, and humanely raised chicken
and turkey proteins sourced from farms certified by
the Global Animal Partnership for animal welfare
standards. The company's salmon jerky treats feature
USDA-certified organic smoked salmon and offer a
high meat protein content.

Water-Soluble Hemp Supplements
Heirloom Pet Products launched in July with its first
product: water-soluble, hemp-based meal toppers
for dogs. These meal toppers are infused with broadspectrum hemp oil that is soluble in water to provide a fast-acting functional solution for dogs of all
sizes. Heirloom added to this line in September with
an on-the-go Road Trip Stick, formulated with the
same water-soluble hemp oil in a convenient, travelsized format.

Lord Jameson Holiday Treats
This artisan dog bakery launched a special edition line of organic, holiday-themed dog treat
products, with recipes including Holiday Cobbler,
Gingerbread and Hanukkah Gelt. Like all other Lord
Jameson treats, formulas in this collection are handmade without artificial ingredients, wheat, corn,
dairy, GMOs or preservatives, and rolled in organic
coconut flakes for added palatability and nutrition.

WoofWell Breed-Specific
Supplements
As the pet supplement market grows, WoofWell entered the space with a new take on health and wellness. The Texas-based company launched a line of
breed-specific dog supplements in August, available for German shepherds, French bulldogs, golden retrievers and Yorkshire terriers. Each formula
includes broad-spectrum hemp oil and is backed
by veterinary research and a Quality Seal from the
National Animal Supplement Council (NASC).


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PET Food Processing - October 2020

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