PET Food Processing - December 2020 - 66

SIT, STAY, READ

CATEGORY SALES
GROWTH ON AMAZON

E-commerce has been gaining momentum for
years, accelerating in 2020 as the COVID-19
pandemic forced consumers - including pet
owners - to rethink how they shop. Spending
extra time at home with pets has inspired
many to invest in treats for their special
four-legged friends. Market research company
Profitero breaks down the best performing pet
treat brands on Amazon from January to June
2020 and their sales growth on the e-commerce
platform compared to 2019.

DOG TREATS
RANK BRAND

1
2
3
4
5

GROWTH

39%
MILK-BONE 75%
PEDIGREE 72%
PURINA
86%
DASUQUIN 22%
GREENIES

CAT TREATS
RANK BRAND

1
2
3
4
5
66

GROWTH

96%
PURINA
237%
GREENIES
68%
HARTZ
70%
CAT CRACK 107%
TEMPTATIONS

PET FOOD PROCESSING | December 2020 | www.petfoodprocessing.net

TOTAL SALES

$1.1 BILLION
Total pet food % growth: 45%
Dry dog food:

32%

Wet dog food:

63%

Dog treats:

52%

Dry cat food:

47%

Wet cat food:

61%

Cat treats:

105%

TOP 5 PET FOOD
TRENDS FOR 2021
1 New customer opportunities with
growing pet ownership
2 Opportunity for lower-cost,
private-label house brands
3 Focus on ingredient sourcing
4 Grain-inclusive formulations
making a comeback
5 More cat-centric products

Images: stock.adobe.com

BRANDS ON AMAZON

Source: Profitero, Retailer: Amazon.com (Classic + Pantry), Time period: January 2020 - June 2020 vs same period 2019

WINNING TREAT

Cat treats sales took the lead in terms of annual
growth at 105%, followed by wet dog food at 63%
growth and wet cat food at 61% growth.


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PET Food Processing - December 2020

Table of Contents for the Digital Edition of PET Food Processing - December 2020

PET Food Processing - December 2020 - 1
PET Food Processing - December 2020 - 1
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PET Food Processing - December 2020 - 68
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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