PET Food Processing - December 2021 - 12

PROCESSOR PROFILE
INVESTING
VERTICALLY
TO MEET A
Founded in 1996,
Canidae acquired
its Brownwood,
Texas manufacturing
facility in 2013.
Photos by Michael J. Madsen
mission
U
Canidae is going beyond manufacturing
pet food to deliver its brand promise.
By Jennifer Semple | jsemple@sosland.com
Under private equity ownership since 2018, Canidae Pet
Foods, headquartered in Stamford, Conn., has continued
to make significant investments in its Brownwood, Texas
manufacturing plant, with the addition of two new multipass
dryers, to provide high quality pet food while continuing
to reduce its impact on the planet. The infrastructure
enhancements and capital investments expand its dry pet
food production capacity, efficiency and quality. Other
initiatives stretching well beyond pet food production
are driving innovations the company hopes will have farreaching
benefits.
From the company's regenerative farming co-op to a
brand overhaul with sustainability at the center, Canidae is
prioritizing time, energy and money in support of the company's
defined mission - to bring sustainable goodness to
pets, people and the planet.
" Consumers are getting much more thoughtful about
their consumption and how it affects the environment, "
said Bret Furio, chief executive officer, Canidae. " They
understand the limited resources that our planet provides
and our resulting obligation and responsibility to leave the
earth at least as good as we found it for future generations.
" From a business perspective, we are investing in the
future with a mission-based approach, " Furio said. " Being
bold and entrepreneurial means understanding that making
important and innovative changes means investing
time, money, effort and resources. To bring our sustainability
mission to reality, we recognize that this will have
12 PET FOOD PROCESSING | December 2021 | www.petfoodprocessing.net
a longer-term payback as well as help to shape the future
of pet food. "
This belief is a key element of Canidae's culture and what
Furio said brings people to work each day at Canidae ready
to participate in the vision.
" There aren't many pet food companies that are willing
to put the required resources into sustainability, " Furio said.
" Our hope is that if we do it right, and consumers love it,
other companies in the space will have to take notice. If
they copy us, that means that we've made real positive impact
to a category that's far behind others in sustainability,
and we can change the world in our own small way. Across
our organization, I think that drive is what gets people out
of bed and excited every morning, because we're really
pushing the envelope "
Such pioneering initiatives include growing and utilizing
regeneratively-farmed ingredients, using verified sustainable
proteins, the addition of a new Sustain product line
to the company's premium, nutrient-dense portfolio, using
one of the highest post-consumer recycled (PCR) content
pet food bags in the industry, and a new retail partnership
that removes single-use bags altogether.
Farming focused
Canidae's involvement with regenerative farming began in
2016 with the launch of the Canidae Farms initiative led by
Clint Brauer, regenerative farmer and owner of Greenfield
Robotics, Cheney, Kan. Through this program, Canidae's
http://www.petfoodprocessing.net

PET Food Processing - December 2021

Table of Contents for the Digital Edition of PET Food Processing - December 2021

PET Food Processing - December 2021 - Intro
PET Food Processing - December 2021 - 1
PET Food Processing - December 2021 - 2
PET Food Processing - December 2021 - 3
PET Food Processing - December 2021 - 4
PET Food Processing - December 2021 - 5
PET Food Processing - December 2021 - 6
PET Food Processing - December 2021 - 7
PET Food Processing - December 2021 - 8
PET Food Processing - December 2021 - 9
PET Food Processing - December 2021 - 10
PET Food Processing - December 2021 - 11
PET Food Processing - December 2021 - 12
PET Food Processing - December 2021 - 13
PET Food Processing - December 2021 - 14
PET Food Processing - December 2021 - 15
PET Food Processing - December 2021 - 16
PET Food Processing - December 2021 - 17
PET Food Processing - December 2021 - 18
PET Food Processing - December 2021 - 19
PET Food Processing - December 2021 - 20
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https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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