PET Food Processing - December 2021 - 16

PROCESSOR PROFILE
Station in five California Petco locations. These five locations
should be up and running by January 2022.
" If you've ever purchased bulk coffee beans or nuts
Sheep are moved
several times per
day to feed on cover
crops as part of
Canidae's regenerative
farming program
run by Clint Brauer in
Cheney, Kan.
Canidae
from a gravity-feed system, we've created something very
similar to this concept for pet food, " said Dana Paris, chief
marketing officer, Canidae. " We'll have two dog food SKUs
available in the Canidae Kibble Refill Station, our Sustain
Cage-Free Chicken Recipe and our Pure Salmon & Sweet
Potato Recipe - which is a top seller for us. Consumers
will purchase a reusable zipper bag, put it on the station,
dispense the exact amount of kibble, zip it up and take it
home. When it's time to get more Canidae dog food, they
simply bring their empty bag into the store and refill it. It's
similar to using a reusable grocery bag but it has a zipper
and is food safe. We're really excited about this initiative,
and it gives consumers an option to eliminate the singleuse
plastic dog food bags that are not easily recyclable right
now and generally end up in landfills. "
As Canidae committed quite a bit of resources to research
its consumers and the CPG market overall, it became
clear that reducing plastic waste is something that
consumers really are ready to embrace. The company's consumers'
desires to move away from plastic helped to shape
this new program with Petco.
" Because of our sustainability mission, we are looking at
anything that can remove us from using one-time use plastics
and one-time use bags, " said Wally Shaw, chief operating
officer, Canidae. " This Kibble Refill Station was tricky.
Quite an engineering feat. We had to develop a way to service
bulk kibble to the stores, and then maintain and refill
the bulk in the store and allow the consumer to consume
the product at the weight they want. "
Before now, a system like this didn't seem feasible in pet
food because of the amount that is purchased at one time.
It's easy to use a system like this to purchase a pound of coffee
and it's easy for the store to refill the products. It's much
more difficult to develop this system with hundreds of
pounds of pet food.
" What we're trying to do is eliminate single-use pet food
bags that will end up in landfills, " Paris explained. " With
our new Kibble Refill Station, consumers finally have an
option to purchase kibble in a much more sustainable way.
While this is a shift in how consumers purchase pet food,
we believe that consumers will embrace this new system
since they have already adapted this practice in many other
human food categories. We believe this is a category disrupter
and is one more step in our mission to create a more
sustainable world. "
Paris said Canidae addressed significant engineering and
design needs to create the Kibble Refill Station and it made
sense to partner with Petco, which was able to test and invest
their resources in this effort. She pointed out that the
two company's sustainability missions paired well in making
this project possible.
16 PET FOOD PROCESSING | December 2021 | www.petfoodprocessing.net

PET Food Processing - December 2021

Table of Contents for the Digital Edition of PET Food Processing - December 2021

PET Food Processing - December 2021 - Intro
PET Food Processing - December 2021 - 1
PET Food Processing - December 2021 - 2
PET Food Processing - December 2021 - 3
PET Food Processing - December 2021 - 4
PET Food Processing - December 2021 - 5
PET Food Processing - December 2021 - 6
PET Food Processing - December 2021 - 7
PET Food Processing - December 2021 - 8
PET Food Processing - December 2021 - 9
PET Food Processing - December 2021 - 10
PET Food Processing - December 2021 - 11
PET Food Processing - December 2021 - 12
PET Food Processing - December 2021 - 13
PET Food Processing - December 2021 - 14
PET Food Processing - December 2021 - 15
PET Food Processing - December 2021 - 16
PET Food Processing - December 2021 - 17
PET Food Processing - December 2021 - 18
PET Food Processing - December 2021 - 19
PET Food Processing - December 2021 - 20
PET Food Processing - December 2021 - 21
PET Food Processing - December 2021 - 22
PET Food Processing - December 2021 - 23
PET Food Processing - December 2021 - 24
PET Food Processing - December 2021 - 25
PET Food Processing - December 2021 - 26
PET Food Processing - December 2021 - 27
PET Food Processing - December 2021 - 28
PET Food Processing - December 2021 - 29
PET Food Processing - December 2021 - 30
PET Food Processing - December 2021 - 31
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PET Food Processing - December 2021 - 33
PET Food Processing - December 2021 - 34
PET Food Processing - December 2021 - 35
PET Food Processing - December 2021 - 36
PET Food Processing - December 2021 - 37
PET Food Processing - December 2021 - 38
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PET Food Processing - December 2021 - 40
PET Food Processing - December 2021 - 41
PET Food Processing - December 2021 - 42
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PET Food Processing - December 2021 - 44
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https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
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