PET Food Processing - December 2021 - 18

PROCESSOR PROFILE
multi-pass dryers. Shaw said the new dryers have improved
both the quality of the kibble being produced and increased
the overall capacity of the Brownwood plant. He estimated
the facility produces 80% of Canidae's annual sales with approximately
75% of that being dry diets for dogs and the
remainder being dry diets for cats.
" We keep busy with our kibble production and ensure
that we are ahead of our growth curve, " Shaw said.
" One way we do this is our continuing investment in our
equipment. "
He added that Canidae has had their share of challenges
related to the current market conditions, but believes these
have been less than what other companies have reported.
" We have had no downtime related to labor issues, "
Shaw said. " It would be misleading to say we haven't had
turnover, but we have not stopped our operations and have
been able to staff accordingly.
" The team has also managed through [supply chain chalCanidae
manufactures
extruded
dry
pet food and
partners with
co-manufacturers
to produce other
products in its
portfolio, such as wet
diets and pet treats.
lenges] quite well, " he added. " We have not had any major
ingredient misses or gaps. I think the biggest challenge
has been the increase in lead times. The time to purchase
ingredients has increased, requiring us to schedule more
thoughtfully and further ahead. That has been the biggest
challenge particularly with our co-pack partners. "
The benefits of more deliberate scheduling are longer
product runs and fewer changeovers, which equate to less
product waste. Canidae taps into key data points to help the
company effectively schedule product runs.
Dedicated to data
Canidae monitors retail supply inventory to generate forecasts
and schedule production.
Whole, dry ingredients are milled at the Brownwood facility for
Canidae's dry pet food formulations.
" We monitor channels and stock to make sure that
we're always on shelf, " Shaw said. " That's a big goal for
us. We want to have high customer service and every
week we track what our fulfillment rate is and what
our on-time delivery rates are to ensure we're on the
shelf when the consumer needs it. On-shelf availability
is the key. "
Taking a deep dive into consumer data has been a priority
backed by the company's private equity owners.
" We spent a lot of time over the last two years understanding
our consumer with in-depth insight and
segmentation studies which resulted in relaunching
the brand, " Paris explained. " We have always stood for
high-quality, nutrient-dense food and that's not going to
change, but we've expanded our mission and brand positioning
to also include a meaningful position around
creating a more sustainable pet food. We are evolving
our brand to stand for high-quality, premium, natural
ingredients that are sustainable. "
Canidae customers are invested in buying brands that
are eco-friendly. Canidae has also found that their customers
favor purchasing pet products at independent
pet specialty retailers, as well as through pet specialty
online retailers.
" We are very invested in the independent pet specialty
channel, " Paris said. " We believe this is where the consumer
learns about our food, quality, and what makes
Canidae so unique. Having said that, we are also in Petco
and PetSmart, as well as sold on Chewy and Amazon,
18 PET FOOD PROCESSING | December 2021 | www.petfoodprocessing.net
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PET Food Processing - December 2021

Table of Contents for the Digital Edition of PET Food Processing - December 2021

PET Food Processing - December 2021 - Intro
PET Food Processing - December 2021 - 1
PET Food Processing - December 2021 - 2
PET Food Processing - December 2021 - 3
PET Food Processing - December 2021 - 4
PET Food Processing - December 2021 - 5
PET Food Processing - December 2021 - 6
PET Food Processing - December 2021 - 7
PET Food Processing - December 2021 - 8
PET Food Processing - December 2021 - 9
PET Food Processing - December 2021 - 10
PET Food Processing - December 2021 - 11
PET Food Processing - December 2021 - 12
PET Food Processing - December 2021 - 13
PET Food Processing - December 2021 - 14
PET Food Processing - December 2021 - 15
PET Food Processing - December 2021 - 16
PET Food Processing - December 2021 - 17
PET Food Processing - December 2021 - 18
PET Food Processing - December 2021 - 19
PET Food Processing - December 2021 - 20
PET Food Processing - December 2021 - 21
PET Food Processing - December 2021 - 22
PET Food Processing - December 2021 - 23
PET Food Processing - December 2021 - 24
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PET Food Processing - December 2021 - 26
PET Food Processing - December 2021 - 27
PET Food Processing - December 2021 - 28
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