PET Food Processing - December 2021 - 19

" Often when companies
ask consumers to be more
sustainable, consumers are
asked to pay more. In this
situation, the actual price
per pound will be less
than what it is for even our
largest bag of dog food. "
Bret Furio, Canidae
because we know that consumers, especially Millennials,
want the ability to purchase Canidae products with ease and
convenience. "
Canidae was founded by Scott Wimple and John Gordon
in 1996. The two had a pet food and feed store and began
manufacturing their own pet food to make sure they had
good food for their own animals. Today, Canidae offers a
wide portfolio of solutions tailored to different consumer
and pet needs. Across Canidae's portfolio are many different
product lines for people who are looking for complete and
balanced wet and dry diets, raw coated kibbles and crunchy
treats made with a focus on premium ingredients.
What propels them
Furio is quick to point out that products are important but
it's the people behind the products who will propel the company
to where it wants to be.
" What I think we have right now is a group of people who
have chosen to be here to make a difference in the world, "
Furio said. " How we help each other achieve our mission as
we work together toward it is really important. I think tomorrow
will be a little bit better than today and today we're
a little bit better than where we were yesterday. We learn
from mistakes and then cast that learning forward.
" We're first going to crawl, then walk and then run, " he
added. " My sense is that as consumers become more aware
[of what differentiates us], their opting in will give us more
oxygen to take bigger and better breaths and go a little bit
faster in our company mission. "
While some of Canidae's long-range, ambitious initiatives
may not reach the return on investment (ROI) threshold in
the first few quarters that a larger company might require
to greenlight them, with the support of each Canidae employee
and the company's private equity ownership, these
initiatives may reach the ROE - return on the environment
- threshold in line with Canidae's sustainable goodness for
pets, people, and the planet mission.
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http://wem@wemautomation.com http://www.wemautomation.com

PET Food Processing - December 2021

Table of Contents for the Digital Edition of PET Food Processing - December 2021

PET Food Processing - December 2021 - Intro
PET Food Processing - December 2021 - 1
PET Food Processing - December 2021 - 2
PET Food Processing - December 2021 - 3
PET Food Processing - December 2021 - 4
PET Food Processing - December 2021 - 5
PET Food Processing - December 2021 - 6
PET Food Processing - December 2021 - 7
PET Food Processing - December 2021 - 8
PET Food Processing - December 2021 - 9
PET Food Processing - December 2021 - 10
PET Food Processing - December 2021 - 11
PET Food Processing - December 2021 - 12
PET Food Processing - December 2021 - 13
PET Food Processing - December 2021 - 14
PET Food Processing - December 2021 - 15
PET Food Processing - December 2021 - 16
PET Food Processing - December 2021 - 17
PET Food Processing - December 2021 - 18
PET Food Processing - December 2021 - 19
PET Food Processing - December 2021 - 20
PET Food Processing - December 2021 - 21
PET Food Processing - December 2021 - 22
PET Food Processing - December 2021 - 23
PET Food Processing - December 2021 - 24
PET Food Processing - December 2021 - 25
PET Food Processing - December 2021 - 26
PET Food Processing - December 2021 - 27
PET Food Processing - December 2021 - 28
PET Food Processing - December 2021 - 29
PET Food Processing - December 2021 - 30
PET Food Processing - December 2021 - 31
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PET Food Processing - December 2021 - 40
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