PET Food Processing - December 2021 - 55

OPERATIONS
Relationship
Leveraging strong partnerships with contract manufacturers.
By Jordan Tyler | jtyler@sosland.com
A
Across the country, pet food and treat brands both big and
small leverage contract manufacturers to turn their nutritional
concepts into trusted products. Co-manufacturers
can be a vital lifeline for companies when in-house costs
are prohibitive, capabilities or capacity are constrained, or
processing expertise is needed to ensure the best possible
product is what appears on store shelves.
Leveraging these partnerships has been invaluable for
Petcurean, Chilliwack, British Columbia. In 2015, the
premium pet food company partnered with Elmira Pet
Products in Elmira, Ontario, to establish a manufacturing
facility where Elmira would produce its pet food formulas
to help the company meet growing global demand.
This co-manufacturing partnership is unique in that
Petcurean owns state-of-the-art manufacturing equipment
inside the plant, which is run by Elmira's experienced team
of operators. Petcurean's nutrition and quality assurance
teams are located nearby in Waterloo, Ontario, which allows
for close collaboration throughout the process.
" Being in close proximity to Elmira allows our teams
to work alongside their research and development teams
and monitor our food production, " said Natalie Asaro,
nutrition manager, Petcurean. " There is also an intangible
benefit that comes with working closely with their team,
which truly strengthens the symbiotic relationship we
have developed, further enabling us to provide the best
premium pet food products for our customers. "
Petcurean's in-house team of pet nutrition experts are responsible
for formulating the company's products, while its
co-manufacturing partners are tasked with bringing those
formulations to fruition. This cooperative effort allows formulators
and operators to focus on what they each do best.
Boulder, Colo.-based " I and love and you, " which offers
dry and wet dog and cat foods and functional meal toppers,
is also a proponent for co-manufacturing partnerships.
Lindsey Rabaut, vice president of marketing, said it allows
the company to remain nimble and agile.
" Utilizing a co-man network allows us to have unlimited
capabilities, " she said. " If we see a consumer need and
know what would solve it, we can find partners to help us
bring it to life. "
The company takes a similar approach - starting with
a product concept and working with a co-manufacturer
to bring that idea to market - to continually innovate its
portfolio. As one example, " I and love and you " relied on
a co-manufacturer's processing expertise to develop one
of its fastest-growing dry dog food lines, Baked & Saucy,
which it first introduced in early 2019.
www.petfoodprocessing.net | December 2021 | PET FOOD PROCESSING 55
Contract
manufacturers are
a way for brands
to deliver new and
exciting product
innovation without
adding in-house
capabilities.
Petcurean
GOALS
http://www.petfoodprocessing.net

PET Food Processing - December 2021

Table of Contents for the Digital Edition of PET Food Processing - December 2021

PET Food Processing - December 2021 - Intro
PET Food Processing - December 2021 - 1
PET Food Processing - December 2021 - 2
PET Food Processing - December 2021 - 3
PET Food Processing - December 2021 - 4
PET Food Processing - December 2021 - 5
PET Food Processing - December 2021 - 6
PET Food Processing - December 2021 - 7
PET Food Processing - December 2021 - 8
PET Food Processing - December 2021 - 9
PET Food Processing - December 2021 - 10
PET Food Processing - December 2021 - 11
PET Food Processing - December 2021 - 12
PET Food Processing - December 2021 - 13
PET Food Processing - December 2021 - 14
PET Food Processing - December 2021 - 15
PET Food Processing - December 2021 - 16
PET Food Processing - December 2021 - 17
PET Food Processing - December 2021 - 18
PET Food Processing - December 2021 - 19
PET Food Processing - December 2021 - 20
PET Food Processing - December 2021 - 21
PET Food Processing - December 2021 - 22
PET Food Processing - December 2021 - 23
PET Food Processing - December 2021 - 24
PET Food Processing - December 2021 - 25
PET Food Processing - December 2021 - 26
PET Food Processing - December 2021 - 27
PET Food Processing - December 2021 - 28
PET Food Processing - December 2021 - 29
PET Food Processing - December 2021 - 30
PET Food Processing - December 2021 - 31
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PET Food Processing - December 2021 - 33
PET Food Processing - December 2021 - 34
PET Food Processing - December 2021 - 35
PET Food Processing - December 2021 - 36
PET Food Processing - December 2021 - 37
PET Food Processing - December 2021 - 38
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PET Food Processing - December 2021 - 40
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PET Food Processing - December 2021 - 55
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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