PET Food Processing - December 2022 - 10

TRENDS
" W ith each channel, the experience to buy the
product should be easy, convenient and positive. "
Larissa Wasyliw, Ren's Pets
Opportunities for improvement
HOW PET OWNERS MOST RECENTLY PURCHASED
PET FOOD, TREATS AND SUPPLEMENTS.
Source: American Pet Products Association (APPA), " APPA Pulse Study: Pet Ownership In The Current Economy, " Vol. 8, October 2022
remain in the supplement space, one
of which is prioritizing scientific validation
of active ingredients and formulation
matrices that offer proven
health benefits to a pet.
" Under the auspices of healthfulness
and nutrition and other components,
we continue to believe that
there's a lot of room for growth for
peer-reviewed science-based alternatives, "
Kaufman said. " A lot of the
work that has been done, frankly,
has been more window dressing
than actually bound up with sound
science. "
Raw, frozen and fresh
Gently cooked or minimally processed
pet food and treat formats
still make up a small fraction of the
total US pet food market, but this
category is growing both in popularity
and accessibility.
According to Chicago-based
market research firm IRI, refrigerated/frozen
dog food sales in the
US multi-outlet channel - which
includes grocery, mass market, select
clubs, military and dollar stores
- grew 35.8% from August 2021 to
August 2022, with refrigerated/frozen
cat food sales up 22.5% over the
same period.
" The next phase of humanization
is obviously on the fresh side, "
Kaufman said.
The outgrowth of the cold chain
has made these formats more accessible
to both brands and retailers.
Several brands competing in the
fresh and frozen space are offering
their products in branded refrigerators,
and retailers are investing
in their own fridge displays to showcase
the growing number of products
entering this category.
" We expect raw frozen food to
10 PET FOOD PROCESSING | December 2022 | www.petfoodprocessing.net
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PET Food Processing - December 2022

Table of Contents for the Digital Edition of PET Food Processing - December 2022

PET Food Processing - December 2022 - Intro
PET Food Processing - December 2022 - FCa
PET Food Processing - December 2022 - FCb
PET Food Processing - December 2022 - 1
PET Food Processing - December 2022 - 2
PET Food Processing - December 2022 - 3
PET Food Processing - December 2022 - 4
PET Food Processing - December 2022 - 5
PET Food Processing - December 2022 - 6
PET Food Processing - December 2022 - 7
PET Food Processing - December 2022 - 8
PET Food Processing - December 2022 - 9
PET Food Processing - December 2022 - 10
PET Food Processing - December 2022 - 11
PET Food Processing - December 2022 - 12
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PET Food Processing - December 2022 - 14
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
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