PET Food Processing - December 2022 - 23

Ambrose, director of Innovation at Champion Petfoods.
" As more pet parents look to feed their pets like members
of the family, variety and enjoyment during mealtimes
will continue to drive growth across premium pet
food. We'll continue to see innovations in all segments,
from dry food to meal toppers, to wet or freeze-dried
food, to custom bowls and beyond.
" Additionally, more people are invested in their pet's
food than they are in their own food. The importance
of longevity and vitality will become more prevalent in
the premium space with quality ingredients offering the
greatest benefit for consumers, " Ambrose added.
Ultimately, pet parents all want what's best for their
pets - top-tier nutrition that will keep their four-legged
family members as healthy and happy as possible, for as
long as possible. If new products featuring customized
nutrition and premium health benefits are the answers,
then the pet food consumer will continue to push the
industry toward those innovations. And as the industry
continues to grow and evolve, it will get closer to meeting
that demand.
" I think that over time the industry will get closer
and closer to meeting the needs of what consumers
want from a trust perspective, from a transparency
perspective, and from a customization perspective, "
Kaufmann said.
Ruffolo added, " Customers are faced with an everchanging
array of choices with competing product
claims from established brands and channels, as well
as from new brands and new channels. Ultimately, the
consumer will have the power to determine the winners
(and losers) among these brands, retailers and channels,
and force the market to adapt to this new reality. "
PFP
Editor's note: As Sosland Publishing Company, publisher
of Pet Food Processing, celebrates 100 years of providing
food industry professionals timely information, news and
commentary, we have published a series of articles across
all our titles to celebrate the past, present and future of the
people and industry that feeds the world, and a few million
pets as well. Go to www.sosland.com/centennial-features
to read more.
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PET Food Processing - December 2022

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