PET Food Processing - December 2022 - 8

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Viewing pet food and treat trends through a pet specialty lens.
By Jordan Tyler | jtyler@sosland.com
Dogs and cats have graduated from outdoor pets to
household companions to members of the family, and
pet owners are seeking nutritional products that reflect
this humanization. The independent pet retail channel
offers pet owners a unique opportunity to shop such
ultra-premium products in a setting that is distinctly designed
to showcase just how much people care for their
four-legged family members.
" Pet parents look to specialty retailers to have very
Indie retailers are
becoming cold-chain
connoisseurs, with
many investing in
refrigerator and freezer
displays to keep up
with growing demand
for fresh and raw pet
food products.
Ren's Pets
knowledgeable staff to assist in their purchasing decisions,
like the right kind of food or treats to feed their
pets, " said Larissa Wasyliw, vice president, e-commerce
and marketing, Ren's Pets, Guelph, Ontario. " Compared
to a mass retailer or grocery store, specialty and independent
[retailers] tend to carry more premium pet
food and treats from more prestigious brands. There are
often higher quality ingredients in specialized formulas. "
Seth Kaufman, co-founder and partner at BSM
Partners, Bentonville, Ark., described the pet specialty
channel as " the nursery for brands and product forms. "
According to Kaufman, broader platforms - such as
e-commerce options like Amazon and Chewy, or FDM
retailers - can offer a broader opportunity for brands to
tap into pet owners' hearts, minds and wallets. But these
opportunities also come with broader risk. While dramatic
growth in the e-commerce space has changed this
dynamic in recent years, the more concentrated pet specialty
space gives emerging brands with true innovation
the chance to incubate before making their next move.
" Pet specialty retailers are more likely to carry niche
items that cater to consumers who are proactively approaching
their pet's health and wellbeing, while in other
markets, pet owners might be more focused on price
than product, " said Jorge Martinez, president, ADM's Pet
Nutrition division, Decatur, Ill.
Most - if not all - trends seen on pet food and treat
shelves today are extrapolations of two macro trends
driving all others: humanization and premiumization.
" As more consumers elevate pets to the status of
family members, it's an increasingly common belief
8 PET FOOD PROCESSING | December 2022 | www.petfoodprocessing.net
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PET Food Processing - December 2022

Table of Contents for the Digital Edition of PET Food Processing - December 2022

PET Food Processing - December 2022 - Intro
PET Food Processing - December 2022 - FCa
PET Food Processing - December 2022 - FCb
PET Food Processing - December 2022 - 1
PET Food Processing - December 2022 - 2
PET Food Processing - December 2022 - 3
PET Food Processing - December 2022 - 4
PET Food Processing - December 2022 - 5
PET Food Processing - December 2022 - 6
PET Food Processing - December 2022 - 7
PET Food Processing - December 2022 - 8
PET Food Processing - December 2022 - 9
PET Food Processing - December 2022 - 10
PET Food Processing - December 2022 - 11
PET Food Processing - December 2022 - 12
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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