Pet Food Processing - January 2024 - 14

TRENDS
FIRST
W
By Nicole Kerwin | nkerwin@sosland.com
When shopping for pet food, treats and supplements,
consumers have a wealth of options to choose from.
However limitless the offerings may seem, the reality is
that nutritional offerings for dogs far exceed those for
cats. For example, in 2022, Pet Food Processing covered
94 new product announcements for dogs and just 21
new products for cats. This stark disparity is beginning
to catch the eye of the industry and consumers.
For example, upon noticing a lack of cat-focused
products, from veterinary medicine to nutrition, catparent
Rachit Shadra co-founded Berlin-based The
Better Cat, a company dedicated to cat-centric healthcare
and nutrition.
" We found that many cat parents are tired of not being
able to get nutrition and care products tailored for
14 PET FOOD PROCESSING | January 2024 | www.petfoodprocessing.net
their best friends, " he shared. " This was an extremely unsatisfying
status quo for us, knowing that the cat food
market is the larger and also faster growing market for
the biggest economies in the European Union.
" After an intense research process, we found out that
the pickiness of cats can be traced back to the lack of innovation
around food, " Shadra added. " Very few companies
were able to come up with a product strategy that
would be centered around the feline - it's not that it
wasn't possible, it's just that it's sharply different to what
that would be for dogs. And since the largest markets are
the United States and the United Kingdom, dogs take up
a significantly larger portion of market share. The product
innovation revolves mostly around their needs and
then matching parts of it are adopted to cats. "
Unique challenges arise for companies
creating cat-centric nutrition.
┬ęChalabala - stock.adobe.com
http://www.petfoodprocessing.net

Pet Food Processing - January 2024

Table of Contents for the Digital Edition of Pet Food Processing - January 2024

Pet Food Processing - January 2024 - Intro
Pet Food Processing - January 2024 - FCa
Pet Food Processing - January 2024 - FCb
Pet Food Processing - January 2024 - 1
Pet Food Processing - January 2024 - 2
Pet Food Processing - January 2024 - 3
Pet Food Processing - January 2024 - 4
Pet Food Processing - January 2024 - 5
Pet Food Processing - January 2024 - 6
Pet Food Processing - January 2024 - 7
Pet Food Processing - January 2024 - 8
Pet Food Processing - January 2024 - 9
Pet Food Processing - January 2024 - 10
Pet Food Processing - January 2024 - 11
Pet Food Processing - January 2024 - 12
Pet Food Processing - January 2024 - 13
Pet Food Processing - January 2024 - 14
Pet Food Processing - January 2024 - 15
Pet Food Processing - January 2024 - 16
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https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-january-2024
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-november-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-july-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-may-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2023
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2022
https://digital.petfoodprocessing.net/sosland/pfp/-pet-food-processing-june-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2022
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-december-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-october-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-september-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-june-2021
https://digital.petfoodprocessing.net/sosland/pfp/pet-food-processing-march-2021
https://digital.petfoodprocessing.net/sosland/pfp/2020_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2020_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_10_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2019_03_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_12_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_09_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_06_01
https://digital.petfoodprocessing.net/sosland/pfp/2018_03_01
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