Pet Food Processing - January 2024 - 16
Over the past
several years,
marketers of cat
food and treats
have been focusing
on offering more
premium products,
similar to what has
been available in
the dog category
for over a decade. "
Shannon Brown,
Packaged Facts Pet
To account for cats'
varying shape and
texture preferences,
many cat-centric
companies offer
a variety of food
formats.
©Aninka - Adobe stock
prebiotics and other functional ingredients.
In creating all its products, The Better Cat hones its
focus on preventive health, which often begins with
functional ingredients.
" Every single recipe that we bring out into the market
for cats has natural ingredients and supplements directly
infused into the food specifically targeted at helping
cats stay healthy and avoid getting digestive, immune,
mobility or
said. " This is precisely what makes us incredibly different
from everyone else in the market - we don't just
look at protein, carbs, fats. "
The company is currently planning a line of functional
cat treats targeting mobility, immune health, and skin
and coat health in felines to further expand its offerings,
as well as its goal to provide cats with
more preventive care.
" Along with our veterinarian and nutritionist, we
relaxation-related health issues, " Shadra
identified the four core health areas which cats struggle
with at most points in their life: digestion (stomach
and kidneys), immunity, mobility and relaxation/anxiety, "
Shadra said. " When we looked at most of our incumbents,
they all took a prescription or medical food
approach for these specific areas. We decided to turn
this on its head. We decided that we don't want to go
into cure/regulation - we'd rather go into prevention. "
Other cat-centric companies seeking to meet gaps in
the cat nutrition market include Made by Nacho, New
York; Smalls, New York; Ten Lives, San Francisco; and
KatKin, Clerkenwell, England.
Sensitive senses
The issue many run into when creating products for cats
is their different eating behaviors, with many citing cats
as " finicky. " According to Nancy Rawson, Ph.D., acting
director and president of Monell Chemical Senses
Center, Philadelphia, this behavior can be attributed to
cats' sensory systems, which are starkly different compared
to dogs' systems. This makes creating foods and
treats for cats a bit more difficult - but not impossible.
" With a dog, if [food] passes the 'nose' test, it's going
down, " Rawson shared. " With cats, it has to pass the
nose test, the tongue test, and they are also more sensitive
to textures and shapes. Cats also don't
show their positive reactions in quite the
same way a dog does.
" Cats have been domesticated for a
much shorter period of time and are still learning, so
16 PET FOOD PROCESSING | January 2024 | www.petfoodprocessing.net
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Pet Food Processing - January 2024
Table of Contents for the Digital Edition of Pet Food Processing - January 2024
Pet Food Processing - January 2024 - Intro
Pet Food Processing - January 2024 - FCa
Pet Food Processing - January 2024 - FCb
Pet Food Processing - January 2024 - 1
Pet Food Processing - January 2024 - 2
Pet Food Processing - January 2024 - 3
Pet Food Processing - January 2024 - 4
Pet Food Processing - January 2024 - 5
Pet Food Processing - January 2024 - 6
Pet Food Processing - January 2024 - 7
Pet Food Processing - January 2024 - 8
Pet Food Processing - January 2024 - 9
Pet Food Processing - January 2024 - 10
Pet Food Processing - January 2024 - 11
Pet Food Processing - January 2024 - 12
Pet Food Processing - January 2024 - 13
Pet Food Processing - January 2024 - 14
Pet Food Processing - January 2024 - 15
Pet Food Processing - January 2024 - 16
Pet Food Processing - January 2024 - 17
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